Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.
Location: Stockholm or London
What you’ll do:
As Director, Strategic Partnerships, you will lead Marshall’s global collaboration and strategic partnership agenda, identifying opportunities that strengthen the brand’s relevance, credibility, and long-term growth through authentic participation in the wider cultural ecosystem.
Reporting to the VP Brand Marketing, you will define the global strategy for brand collaborations, long-term partnerships, and brand ambassador programmes. Every partnership should reinforce Marshall’s brand purpose, music heritage, and long-term positioning. You'll act as a key external representative of Marshall, building and maintaining a strong global network across culture, creativity, entertainment, lifestyle, and commercial ecosystems. This role will unlock partnerships that create meaningful value for both Marshall and our partners. Working closely with regional teams and cross-functional stakeholders, you’ll provide the strategic direction, frameworks, and guidance needed to bring partnerships to life consistently and effectively across markets and categories.
Roles & Responsibilities:
Collaboration & Strategic Partnership Leadership
- Lead Marshall's global collaboration and strategic partnership strategy across brand collaborations and long term strategic partnerships.
- Develop the partnership strategy, principles, and success criteria in alignment with Marshall's long term brand direction.
- Identify and prioritise partnership opportunities that strengthen brand relevance, cultural credibility, and commercial impact.
- Build and manage a balanced portfolio of strategic partnerships and collaborations.
- Support Marshall's global brand ambassador strategy for cultural voices outside music, complementing the musician strategy led by Artist Relations and Music Platforms.
Cultural Partnership Strategy
- Define how Marshall participates meaningfully within the wider cultural ecosystem while remaining true to the brand's purpose and heritage.
- Translate brand direction into clear frameworks and guardrails for cultural participation in close partnership with the Senior Integrated Marketing Manager, Brand.
- Guide internal teams and external partners in applying Marshall's brand direction consistently across collaborations.
Cross-functional & Regional Support
- Partner with regional and cross-functional teams to activate partnership strategies effectively across categories and markets.
- Support campaign planning, creative briefing, and strategic guidance for key collaborations and partnerships.
- Ensure partnership work is connected to broader integrated marketing plans and the overall brand narrative.
Product Strategy Influence & Brand Direction
- Define the strategic intent for collaboration and partnership opportunities that influence future product and brand experiences.
- Partner with Product and Commercial teams to ensure partnership opportunities are considered early in roadmap planning.
- Support VP, Brand Marketing in governance and prioritisation for brand led collaboration opportunities across the product roadmap.
- Maintain strategic ownership while partnering with Product teams through development and delivery.
Thought Leadership & External Representation
- Act as a senior external representative of the Marshall brand, building and maintaining relationships across cultural, creative, entertainment, and commercial communities.
- Bring forward looking perspectives on partnerships, collaboration, and cultural trends to inform brand and business strategy.
- Represent Marshall in senior-level discussions with collaborators, partners, and industry leaders.
Who we’re looking for:
- Strong strategic leadership and decision-making capability, with the ability to set long-term direction and guard brand integrity.
- Deep understanding of brand building through culture, partnerships, and collaborations.
- Excellent stakeholder leadership skills, able to influence at senior levels across Brand, Product, Commercial, and regional teams.
- Confident external representative and thought leader, comfortable leading senior-level partner and collaborator discussions.
- Ability to balance creative ambition with commercial and operational realities.
- Clear communicator with strong judgement, able to provide clarity and direction in complex environments.
You probably have the following experiences & skills:
- 8-10+ years’ experience in strategic partnerships within global consumer, lifestyle, or cultural brands.
- Senior leadership experience defining and leading collaboration, partnership, or brand-led cultural strategies at a global level.
- Proven track record of shaping brand direction through partnerships, collaborations, ambassador programs, and brand-led initiatives beyond traditional marketing.
- Strong experience operating within complex, matrixed global organisations, setting governance, priorities, and decision-making frameworks.
- Established external network across creative, cultural, lifestyle, and commercial communities, with experience unlocking high-impact brand opportunities.
Our pledge:
We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers. We encourage applications from all over the world. To enable transitioning from another country for a role at Marshall, we offer re-location support. This support is tailored for each role but always includes visa/work permit application, local authority registration, and home finding service. Don't hesitate to reach out if you have any questions.
Does this sound like you?
We look forward to reviewing your application!
