Develop proposition strategy, competition analysis, focused group approach, service delivery model, customer experience, internal & external campaigns and alignment with other Products & proposition including Risk policies, Payment & Cash management, Trade products, collaboration with Retail banking including Private Banking and SMEs.
Be an ambassador for Mashreq bank and develop the bank’s profile in the local business and wider community by originating and delivering Mashreq Bank products and services for corporate banking customers (annual revenue exceeding AED 250MM up to AED 1BN).
Identify key contacts at potential client companies to establish and foster a relationship.
Keep abreast of market trends and manage a disciplined marketing process by identifying steps/strategies necessary to effectively initiate relationships with prospects.
To build a proprietary understanding of each client’s financial needs/issue agenda; originating and assisting in the execution of innovative deal solutions with and through sector and product partners.
Fully dimension the client’s wallet and identify/create opportunities for Mashreq to deliver customized solutions.
Structure the client’s requirement ensuring optimum Return on Risk Capital performance across business and credit cycles, while setting and meeting Mashreq’s revenue, cross-sell and capital management objectives.
Owning the entire credit process from timely preparation of the credit proposal to obtaining the credit approvals and subsequent documentation and onboarding.
Adhere to structures and processes in place for the management of credit, operational, reputation, financial crime and regulatory risk.
Achieve business targets for new-to-bank, profitability, deposits growth, income growth and cross-selling.
Ensure all relevant control measures are undertaken to minimize the risk exposure.
Track and monitor deal flows, liaising such that vital business reports are prepared and available on a timely basis.
Maintaining close contact with coverage, product and risk specialists within Mashreq Bank.
Build a network of business introducers in the local professional and business community
Help in development of client value proposition, innovative acquisition proposition tailored as per identified market / segmental needs.
Help business manage in implementing new offerings via different tie up’s and strategic partnerships
Support in set up of referral model with different partners inside/outside of bank and manage referral / intermediaries
Work on creating the quarterly/annual strategy for the business on Proposition, tactical campaigns for sales force and for clients
Coordinate with all business owners and product managers to create cross sell opportunities
Support in formulating relevant policy / program guidelines to ensure proper controls are in place and work within the overall compliance policies
Carry out competitor intelligence on regular basis and find opportunities of enhancement in existing proposition
Work closely with the process and system development team to ensure the systems and processes are geared to cater to the ongoing business requirements, product parameters and evolving customer needs.
To help ensure control requirements of the business are adhered to in line with bank policies to ensure good growth in a sustainable, profitable and predictable manner.
Review of various plan and ensure management reporting to Business Manager of the same in conjunction with the relevant business development initiatives / product launches.
Operating Environment, Framework and Boundaries, Working Relationships
Competitive, dynamic, volatile and minimally regulated business environment with low entry / exit barriers.
Operate within well-defined and demarcated business areas.
Effectively liaise with superiors and direct reports within the business unit, Wholesale Risk Management and related support units to achieve business objectives
Maintain close working relationship with clients to ensure in-depth understanding of business to reduce risks and maximize earnings.
Ensure compliance to internal and regulatory requirements on operations, business development and credit standards.
Plan and implement appropriate client planning activities covering a diversified range of products including treasury, insurance, investments, payment and cash management, private banking and so on.
Driving Client Proposition Plans
Agile Mode for Working
Problem Solving
Resolve internal issues to ensure effective and timely delivery of the bank’s services / products to clients.
Ability to understand and review of documents and processes
Ability to identify risk which may not be apparent or recognized
Good interpretation of numbers and preparing report
Carry out independent market intelligence function as an ongoing program throughout the year
Decision Making Authority & Responsibility
N/A should be added
Knowledge, Skills and Experience
At least 8 years of relevant banking experience in Business development as well as in credit and customer relationship management in banking sector out of which at least 2 years in a similar position in UAE
Mature and independent mindset, able to work effectively under pressure
University level education preferably in business, finance or related discipline
Sound credit analytical skills and profound knowledge in various corporate banking products
Strong networking, leadership and management skills
Strong commercial orientation with acute interpersonal skills
Strong working knowledge in MS office, web content and analytics
Innovative – willing to develop a detailed understanding of client issues/needs and develop ideas/solutions in response
Strong work ethic; high energy levels; results oriented – a self-starter prepared to take the initiative to identify and/or follow issues through, whilst exercising judgment as to when to seek assistance.
Natural Team Player - Having an adaptable/flexible approach; willing to work in a co-operative manner to fulfill client and internal requirements
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