Job Summary
The Digital Marketing Specialist – Growth Specialist will lead and execute data-driven growth marketing initiatives across digital platforms to achieve measurable business results. This role requires strong expertise in performance marketing, paid media, and marketing automation, with a deep understanding of the GCC digital landscape. The incumbent will be responsible for optimizing acquisition, engagement, and conversion across multiple digital channels.
Key Responsibilities:
- Lead growth marketing initiatives across digital platforms to drive measurable outcomes, including traffic growth, lead generation, conversions, and revenue impact.
- Develop, execute, and optimize performance-driven online marketing campaigns across multiple digital channels, including search, social, display, and email.
- Serve as a subject matter expert in Google Ads and paid social media advertising strategies (Meta, LinkedIn, X, TikTok, etc.), ensuring optimal ROI and budget efficiency.
- Plan, manage, and optimize email marketing campaigns and advanced automation workflows to enhance customer engagement, lead nurturing, and conversion rates.
- Analyze campaign performance using analytics tools, generate insights, and continuously test and optimize campaigns through A/B testing and data-driven experimentation.
- Collaborate with content, creative, and technology teams to align messaging, targeting, and user experience with growth objectives.
- Stay up to date with digital marketing trends, platform updates, and best practices relevant to the GCC market.
Qualifications, Skills & Experiences
- Bachelor’s degree in Digital Marketing, Marketing, Business, or a related field.
- 6–8 years of experience in digital marketing, with a strong focus on growth, performance marketing, and paid media.
- Proven hands-on experience with Google Ads, paid social platforms, and marketing automation tools.
- Strong analytical skills with experience using tools such as Google Analytics, Tag Manager, CRM systems, and email marketing platforms.
- Growth marketing and performance optimization mindset
- Advanced paid advertising and campaign management skills
- Ability to manage budgets, prioritize initiatives, and deliver measurable results.
