Digital Marketing Officer
Sheikh Zayed, Giza, Egypt — On-site
Consulting Sector | Full-time
Hiring on behalf of a client — a leading consulting group
About the Role
We are recruiting a Digital Marketing Officer for a client in the consulting sector. Reporting to the Commercial Director, you will strengthen brand visibility and support commercial growth by planning and executing targeted marketing initiatives — owning brand positioning, fueling lead generation, and keeping marketing campaigns tightly aligned with the sales cycle.
This is a role for a marketer who thinks commercially: every campaign is measured by what it contributes to the pipeline.
What You'll Do
- Strengthening the brand by maintaining consistent messaging across all markets, reinforcing brand recall, and running awareness campaigns aligned to quarterly sales cycles.
- Lead Generative Engine Optimization (GEO) so the brand is the cited answer in AI-driven conversational search.
- Execute high-impact design and content across digital and traditional channels to support lead generation and brand positioning.
- Run direct marketing initiatives (email, SMS, social media) and track performance metrics for customer retention, product awareness, and digital engagement.
- Partner with Business Development and Sales Development teams to generate and convert marketing-qualified leads (MQLs) into new business.
- Coordinate with Sales to deliver campaigns aligned with commercial objectives, and track campaign ROI and impact on the sales pipeline.
- Develop and manage customer loyalty and engagement programs, gathering feedback to refine messaging and communication strategies.
- Support management of the annual marketing budget, track ROI, and coordinate deliverables with agencies and vendors.
- Prepare periodic marketing performance reports and support internal activities — events, webinars, newsletters, and PR campaigns.
How Success Is Measured
- Brand management and activation — measured by top-of-mind customer awareness for the brand.
- Management of digital marketing channels — measured by MQLs converted into new customers and revenue.
- New business leads and new customers — measured by the number of sales campaigns per year and their revenue contribution.
- Support to events and PR activities — measured by the number of webinars, customer events, newsletters and PR activities per year, and their revenue contribution.
- Generative Engine Optimization (GEO) — measured by the positive positioning of the brand in AI search conversations.
What You Bring
- 3–5 years of experience in a marketing, brand, or digital communication role.
- Bachelor’s degree in business, Marketing, or a related field (required);
- Fluent English.
- High proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Hands-on experience with Zoho or a similar CRM / marketing automation tool.
- Strong command of social media platforms and analytics dashboards.
Technical Competencies: AI Marketing · Social Media Marketing · Strategic Planning · Project Management
Behavioral Competencies: Communication · Teamwork & Collaboration · Planning & Organizing · Results Orientation
Who You'll Work With
Internally: Business Development, Commercial Director, Finance, Consultancy Teams, HR.
Externally: Marketing agencies, PR and event vendors, clients and leads, media platforms and publishers.
