Digital Marketing Manager
Performance & Growth
Company: NEVELA
Location: Riyadh, Saudi Arabia
Employment Type: Full-Time | On-site
Job Level: Management / Leadership
Job DescriptionNEVELA is seeking a highly experienced and results-driven Digital Marketing Manager with exceptional expertise in performance marketing, paid media management, and e-commerce growth strategies.
We are looking for a strategic and hands-on leader who can effectively manage substantial advertising budgets, lead high-performing marketing teams, and translate data-driven insights into measurable revenue growth and improved profitability.
The ideal candidate combines strong commercial acumen with advanced technical expertise in digital advertising, analytics, and conversion optimization, supported by a proven track record of delivering exceptional business results.
Key Responsibilities1. Digital Strategy & Business Growth
- * Develop and execute comprehensive digital marketing strategies aligned with the company's commercial objectives.
- Drive sustainable revenue growth across digital and e-commerce channels.
- Identify growth opportunities through market research, competitive analysis, and performance insights.
- Develop monthly and quarterly marketing plans with clearly defined objectives and measurable KPIs.
-
Performance Marketing & Paid Media Management
- * Lead and oversee advertising campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
- Manage and optimize substantial advertising budgets to maximize efficiency and profitability.
- Develop advanced customer acquisition, retargeting, and retention strategies.
- Continuously optimize ROAS, CPA, CAC, and Marketing Efficiency Ratio (MER).
- Lead A/B testing initiatives across advertising creatives, audiences, campaign structures, and landing pages.
- Scale successful campaigns while maintaining acquisition efficiency and profitability.
- Identify performance gaps and implement data-driven optimization strategies.
-
Marketing Analytics & Conversion Optimization
- * Analyze e-commerce performance, customer journeys, and purchasing behavior.
- Develop and implement Conversion Rate Optimization (CRO) strategies.
- Improve Average Order Value (AOV), customer acquisition efficiency, and overall marketing performance.
- Build and manage performance dashboards using GA4, Google Tag Manager (GTM), and Looker Studio.
- Ensure accurate tracking, attribution, and measurement of marketing activities.
- Translate complex marketing data into actionable commercial recommendations.
-
Team Leadership & Performance Management
- * Lead, manage, and develop the digital marketing team.
- Establish clear responsibilities, performance targets, and accountability frameworks.
- Conduct regular performance reviews and implement continuous improvement initiatives.
- Build a high-performance, results-oriented marketing culture.
- Collaborate closely with creative, content, and e-commerce teams to achieve business objectives.
- Ensure effective execution of marketing initiatives across all digital channels.
Qualifications & Requirements Minimum 5 years of professional experience in digital marketing, including at least 2 years in a leadership or management role.
* Strong, proven experience in e-commerce and Direct-to-Consumer (DTC) business models.
* Demonstrated experience directly managing monthly advertising budgets of at least SAR 1 million, with a strong preference for candidates who have managed SAR 5 million or more per month*.
* Proven track record of driving significant revenue growth and improving advertising profitability.
* Advanced proficiency in Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
* Strong expertise in performance marketing, campaign optimization, and growth strategies.
* In-depth knowledge of digital analytics, conversion tracking, attribution, and marketing measurement.
* Demonstrated experience leading and developing digital marketing teams.
* Exceptional analytical, problem-solving, and strategic decision-making skills.
* Strong commercial mindset with the ability to connect marketing performance to business profitability.
* Experience in the Saudi Arabian market and consumer brands is highly preferred.
Key Performance Indicators (KPIs)The successful candidate will be evaluated based on:
- Achievement of digital revenue and sales growth targets.
- Return on Advertising Spend (ROAS).
- Customer Acquisition Cost (CAC) optimization.
- Conversion Rate (CVR) improvement.
- Marketing efficiency and overall profitability.
- Team performance, operational efficiency, and achievement of business objectives.
Application RequirementsInterested candidates are requested to submit their updated CV along with a brief overview of their key professional achievements, including:
- Advertising Budget: The largest monthly advertising budget they have directly managed.
- Performance Results: Their most significant achievements in revenue growth, ROAS, and campaign profitability.
- Brand Experience: The brands or e-commerce businesses they have worked with.
- Leadership Experience: The size and structure of the digital marketing teams they have managed.
* At NEVELA, we are looking for a growth-driven leader who takes ownership, delivers measurable business impact, and demonstrates success through real performance results.
