Job Description: Regional Marketing & Events Manager
Company: Mobius MEA
Location: Beirut, Lebanon or Cairo, Egypt
Department: Regional Marketing
Reporting to: Group / Regional Management
Geographical Coverage: Middle East, Africa, Central Asia and Caucasus
* Only applications through this link are reviewed: * https://forms.zohopublic.com/mobiusmea1/form/MarketingManager/formperma/216sqX_3IgzHI4D_iGJ2s8nqrw6o9XPe6kEHhraTUDY
- Position Overview
Mobius MEA is seeking an experienced, proactive, and results-driven Regional Marketing & Events Manager to lead and execute the company's regional marketing strategy, with a particular focus on event planning and management, sponsorship utilization, digital marketing, and brand development.
The successful candidate will be responsible for planning, budgeting, coordinating, and executing marketing activities across Mobius MEA's regional markets, ensuring effective utilization of marketing funds, particularly manufacturer-provided sponsorships and marketing development funds (MDF).
This is a regional position requiring extensive coordination with international manufacturers, local partners, sales teams, and external marketing agencies. The candidate must be flexible and willing to travel frequently across the MEA region and other territories where Mobius MEA operates or plans to expand.
- Key Responsibilities
A. Regional Marketing Strategy & Budget Management
- Develop and implement the annual regional marketing plan in alignment with Mobius MEA's business objectives and sales targets.
- Prepare and manage the annual marketing budget, including country-level and activity-level allocations.
- Coordinate with manufacturers and suppliers to identify, secure, plan, and utilize available marketing development funds, sponsorships, and co-marketing budgets.
- Ensure maximum absorption and effective utilization of allocated manufacturer marketing funds within agreed timelines and contractual requirements.
- Monitor marketing expenditures, commitments, and budget utilization, ensuring financial discipline and return on marketing investment.
- Develop regular marketing performance reports, budget utilization reports, and campaign effectiveness assessments.
- Coordinate marketing activities and priorities with regional sales management and country teams.
B. Regional Events Planning & Management
- Take ownership of the planning, organization, execution, and management of regional marketing events.
- Organize and manage:
- Annual partner and customer events.
- Manufacturer and technology partner events.
- Product launches and technology demonstrations.
- Industry exhibitions and trade shows.
- Technical seminars, workshops, and training sessions.
- VIP customer gatherings and networking events.
- Roadshows and multi-country marketing campaigns.
- Manage all event-related activities, including venue selection, logistics, invitations, registration, branding, audiovisual requirements, hospitality, event production, and post-event follow-up.
- Coordinate with manufacturers, distributors, resellers, integrators, and other stakeholders to ensure successful event participation and sponsorship.
- Negotiate with event organizers, hotels, venues, suppliers, and agencies to optimize costs and event quality.
- Ensure consistent Mobius MEA branding and professional presentation across all regional events.
- Measure event effectiveness through attendance, customer engagement, lead generation, business opportunities, and post-event reporting.
C. Digital & Social Media Marketing
- Develop and manage Mobius MEA's digital marketing strategy and online presence.
- Manage the company's social media channels, particularly LinkedIn, as well as other relevant platforms.
- Plan and execute digital campaigns, product promotions, brand awareness initiatives, and regional marketing communications.
- Develop and coordinate content creation, including company news, product announcements, event coverage, promotional materials, videos, and success stories.
- Coordinate website content updates, SEO initiatives, email marketing, and digital advertising campaigns.
- Work closely with manufacturers to leverage their marketing content, campaigns, and digital resources.
- Monitor digital marketing performance, engagement, reach, and lead generation.
- Ensure consistent brand identity and messaging across all digital platforms and regional markets.
D. Brand Management & Marketing Communications
- Strengthen Mobius MEA's regional brand positioning and corporate identity.
- Develop and manage marketing collateral, presentations, brochures, promotional materials, and corporate communications.
- Ensure consistent branding across countries, events, exhibitions, and marketing campaigns.
- Coordinate with external creative agencies, designers, production companies, and marketing service providers.
- Support regional sales teams with marketing materials, campaigns, and customer engagement initiatives.
E. Regional Coordination & Stakeholder Management
- Work closely with country managers, sales teams, product managers, and management across Mobius MEA's regional operations.
- Build and maintain strong working relationships with manufacturer marketing teams and regional representatives.
- Coordinate joint marketing initiatives with international security and technology manufacturers.
- Identify relevant industry exhibitions, conferences, sponsorship opportunities, and marketing partnerships in different countries.
- Manage relationships with marketing agencies and event organizers across the region.
- Travel frequently to regional markets to coordinate and supervise marketing activities and events on the ground.
- Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 5–7 years of relevant marketing experience, preferably in a regional or international role.
- Strong proven experience in planning, organizing, and executing corporate events, exhibitions, conferences, and roadshows.
- Demonstrated experience in annual marketing budget preparation, monitoring, and management.
- Practical experience managing manufacturer sponsorship budgets, co-marketing programs, and marketing development funds (MDF), including budget utilization and reporting.
- Strong hands-on experience in digital marketing, social media management, content development, and online campaigns.
- Experience working with multiple countries and diverse markets across the Middle East and Africa is highly preferred.
- Experience in the IT, technology, telecommunications, security systems, or B2B distribution industries will be a significant advantage.
- Experience dealing with international manufacturers and managing joint marketing initiatives is highly desirable.
- Required Skills & Competencies
- Excellent event planning, project management, and execution capabilities.
- Strong financial and budget management skills, with an emphasis on accountability and budget utilization.
- Ability to manage multiple projects, events, and deadlines across different countries simultaneously.
- Strong communication, negotiation, coordination, and interpersonal skills.
- Excellent organizational skills and attention to detail.
- Creative thinking combined with a practical, execution-oriented approach.
- Ability to work independently and take full ownership of assigned responsibilities.
- Strong analytical skills and ability to measure marketing effectiveness and ROI.
- Proficiency in digital marketing tools, social media platforms, and marketing analytics.
- Excellent command of English; Arabic is strongly preferred. Additional regional languages are an advantage.
- Travel & Mobility Requirements
- Based in Beirut, Lebanon, or Cairo, Egypt.
- Must be flexible and willing to travel frequently across the Middle East, Africa, and other regional markets.
- Ability to independently coordinate and supervise events and marketing activities in different countries.
- Willingness to accommodate event schedules, including occasional evening and weekend commitments.
- Key Performance Indicators (KPIs)
The candidate's performance will be evaluated based on measurable results, including:
- Marketing Budget Utilization: Effective utilization and absorption of annual marketing budgets and manufacturer sponsorship/MDF allocations.
- Event Execution: Successful planning and delivery of regional events within approved budgets and timelines.
- Event Effectiveness: Attendance, customer engagement, qualified leads, and business opportunities generated through events.
- Digital Marketing Performance: Growth in digital reach, social media engagement, website traffic, and campaign performance.
- Regional Marketing Coverage: Consistent marketing activity and support across Mobius MEA's operating countries.
- Manufacturer Engagement: Successful coordination of joint marketing initiatives and manufacturer-sponsored activities.
- Budget Control: Adherence to approved marketing budgets and cost-effectiveness of marketing activities.
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Brand Development: Improvement in Mobius MEA's regional visibility, brand positioning, and market presence.
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Personal Attributes
The ideal candidate is a highly energetic, hands-on marketing professional who combines creativity with strong execution and organizational capabilities. The individual should be comfortable working in a fast-paced, multi-country business environment, capable of taking ownership of projects from planning through execution, and confident in dealing with senior management, international manufacturers, customers, and external partners.
