1. Role OverviewThe Digital Account Manager is responsible for managing day-to-day relationships with clients, ensuring smooth communication between clients and internal teams, and ensuring that all account deliverables are planned, executed, and delivered on time.
The role requires strong agency experience, with the ability to manage multiple accounts across different industries and coordinate between different teams and stakeholders.
2. Key ResponsibilitiesClient Management
- * Act as the main point of contact for assigned clients.
- Build and maintain strong client relationships.
- Understand client objectives, requirements, and expectations.
- Conduct regular client follow-ups and meetings.
- Handle client feedback and ensure proper communication internally.
- Manage client expectations, timelines, and priorities.
Account Management
- * Manage multiple client accounts simultaneously.
- Understand each client's business, industry, audience, and marketing objectives.
- Maintain a clear overview of ongoing projects, deliverables, deadlines, and priorities.
- Identify opportunities for account growth and additional services.
- Ensure a high level of client satisfaction and retention.
Internal Coordination
- * Coordinate between clients and internal teams, including:
- Content
- Creative / Design
- Social Media
- Media Buying
- Production
- Strategy
- Translate client requirements into clear internal briefs.
- Follow up with relevant teams to ensure deliverables are progressing.
- Make sure all deliverables meet the agreed requirements before being shared with the client.
- Escalate issues, delays, or blockers when necessary.
Project & Timeline Management
- * Create and maintain account timelines and content calendars.
- Track deliverables and deadlines.
- Follow up on pending tasks and approvals.
- Ensure projects are delivered according to agreed timelines.
- Coordinate revisions and approvals between clients and internal teams.
Reporting & Performance
- * Collect required account performance updates from relevant teams.
- Prepare or coordinate monthly/weekly client reports.
- Understand key digital marketing KPIs and communicate performance clearly to clients.
- Highlight important results, challenges, and next steps.
Business Development
- * Identify opportunities to expand existing accounts.
- Understand additional client needs and communicate them to the relevant team.
- Support proposals, presentations, and upselling opportunities when required.
3. Required Experience 2–4 years of experience in a digital agency.
* Previous experience managing multiple client accounts.
* Experience working with clients from different industries*.
* Strong understanding of digital marketing and social media.
* Experience working with creative and digital marketing teams.
* Experience managing timelines, deliverables, and client approvals.
4. Required Skills
- * Excellent communication skills.
- Strong client relationship management.
- Strong organization and follow-up skills.
- Ability to prioritize multiple accounts and deadlines.
- Problem-solving mindset.
- Attention to detail.
- Ability to work under pressure and in a fast-paced agency environment.
- Ability to communicate effectively with both clients and internal teams.
- Good presentation and meeting skills.
5. Success Measures / KPIsThe Digital Account Manager will be evaluated based on:
- Client satisfaction and retention.
- On-time delivery of account deliverables.
- Quality and clarity of client communication.
- Internal team coordination.
- Accuracy of briefs and requirements.
- Effective management of timelines and priorities.
- Account growth and identification of new opportunities.
- Ability to proactively identify and solve account issues.
6. Ideal Candidate ProfileAn agency-experienced Account Manager who can own multiple accounts from different industries, understand client business needs, keep internal teams aligned, manage deadlines, and ensure that the client always has clear visibility on progress and next steps.
