Find a job, a company, or an NGO Responsibilities
- Develop and execute CRM strategies tailored to the Saudi market.
- Manage customer lifecycle campaigns, including acquisition, engagement, retention, and reactivation.
- Create and manage targeted customer segments based on behavior, purchase history, and engagement.
- Plan and execute CRM campaigns through Email, SMS, WhatsApp, Push Notifications, and other relevant channels.
- Develop personalized campaigns to increase customer engagement, repeat purchases, and customer lifetime value.
- Analyze customer data and campaign performance to identify insights and optimization opportunities.
- Build and maintain CRM campaign calendars and ensure timely execution.
- Conduct A/B testing and continuously optimize campaign performance.
- Work closely with Marketing, E-commerce, Content, and Performance teams to ensure integrated campaigns.
- Monitor customer behavior and market trends within Saudi Arabia.
- Prepare regular CRM performance reports and track key KPIs.
Requirements
- Experience in the Saudi market is a MUST.
- 2+ years of experience in CRM, Retention Marketing, Lifecycle Marketing, or E-commerce Marketing.
- Strong understanding of the Saudi customer journey and consumer behavior.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong analytical skills with the ability to interpret customer and campaign data.
- Experience with segmentation, personalization, A/B testing, and customer lifecycle management.
- Strong communication and organizational skills.
- Experience in e-commerce, beauty, perfume, retail, or lifestyle brands is a plus.
