Job Summary
We are looking for a creative and proactive Content & Ideation Executive with 1–3 years of experience to join our team. The ideal candidate is someone who constantly generates fresh ideas, understands culture and consumer behavior, and can translate business objectives into engaging content, campaigns, activations, and brand experiences across multiple touchpoints.
Key Responsibilities
Creative Ideation & Concept Development
Develop creative ideas and concepts for campaigns, content series, activations, partnerships, and brand initiatives.
Participate in brainstorming sessions and contribute innovative thinking that supports business and marketing objectives.
Transform insights, trends, and consumer behavior into relevant and engaging creative concepts.
Support the development of campaign platforms, key messages, and creative directions.
Content & Activation Planning
Contribute to the planning of monthly campaigns, activations, and content initiatives.
Collaborate with cross-functional teams to ensure ideas are executed effectively across different channels and touchpoints.
Assist in building creative calendars aligned with brand priorities and campaign timelines.
Trend & Culture Monitoring
Stay up to date with social, digital, cultural, and industry trends to identify opportunities for the brand.
Monitor competitor activities, emerging platforms, and innovative marketing executions locally and globally.
Bring inspiration and best practices that can elevate the brand's creative output.
Creative Development & Execution
Work closely with content creators, designers, production teams, and external partners to bring ideas to life.
Support the creation of content, activations, and experiences that align with brand strategy and audience interests.
Ensure creative outputs maintain brand consistency and quality standards.
Performance & Learning
Review campaign and content performance to identify insights and opportunities for future creative development.
Contribute recommendations based on audience engagement, market trends, and campaign results.
Qualifications
Bachelor’s degree in marketing, Communications, Advertising, Business Administration, or a related field.
1–3 years of experience in content creation, creative strategy, marketing, advertising, or related fields.
Strong creative thinking and problem-solving abilities.
Excellent understanding of culture, consumer trends, and social media and offline platforms.
Ability to develop ideas across different formats, including content, campaigns, activations, and partnerships.
Strong communication, presentation, and collaboration skills in both Arabic and English.
Preferred Skills
Experience in brainstorming and developing integrated marketing campaigns.
Understanding of content production processes across digital and offline channels.
Familiarity with design, video, or creative production tools is a plus.
Experience working in a fast-paced agency, startup, or brand environment is preferred.
