Role Summary
Lead the commercial performance, revenue growth, and asset utilization across major venues and destination assets, owning the total commercial strategy, forward pipeline, and multidisciplinary commercial functions.
Key Responsibilities & Scope
- Commercial Strategy & Revenue: Own the commercial plan, revenue budgets, forecasts, pricing strategies, and rate cards to maximize revenue while protecting long-term value.
- Event Pipeline & Venue Hire: Build and manage a multi-year pipeline of events, promoters, rights holders, and commercial partners; lead content attraction and venue hire strategies.
- Sponsorship & Partnerships: Oversee the commercialization, acquisition, negotiation, and activation of sponsorship, partnerships, and naming rights.
- Hospitality & Ticketing: Provide strategic oversight for premium hospitality products, VIP areas, ticketing, and revenue management.
- F&B & Retail: Oversee the commercial performance, margins, spend-per-head, and concessionaire management of food, beverage, and retail operations.
- Marketing & CRM: Drive brand awareness, customer segmentation, digital channels, and audience-development strategies to maximize lifetime value.
- Mobilization: Lead the commercial mobilization process for new venues (market positioning, go-to-market activity, and establishing a credible forward calendar).
- Cross-Functional Collaboration: Work closely with Finance (forecasting and target monitoring) and Operations (ensuring commercial commitments are deliverable and safe).
People & Saudization
- Build, lead, and mentor a high-performing, multidisciplinary commercial team.
- Establish clear sales disciplines, pipeline management, and account ownership.
- Support Saudization, succession planning, and knowledge transfer from international experts.
Key Requirements (What You Bring)
- Significant commercial leadership experience (e.g., Commercial Director, Sales Director, CCO) within major venues, live entertainment, sports, hospitality, or consumer-facing environments.
- Demonstrable accountability for substantial revenue targets and commercial budgets.
- Strong deal-structuring, negotiation, and financial acumen (revenue, margin, yield, profitability).
- Proven ability to build and convert high-value sales pipelines.
- Experience in venue mobilization, launch, or major business growth is highly advantageous.
- International and regional (Saudi Arabia/GCC) operating experience preferred.
