Job Objective
Lead and manage PR and marketing activities for multiple properties, ensuring strong brand positioning, market visibility, and effective communication strategies that support business and revenue objectives.
Key Responsibilities
- Develop and execute annual PR and marketing strategies aligned with business objectives.
- Manage integrated marketing campaigns, seasonal activities, and promotional initiatives.
- Manage the marketing budget and monitor campaign performance and ROI.
- Build and maintain strong relationships with media, journalists, influencers, and business partners.
- Lead PR activities, media events, press interviews, and FAM trips.
- Oversee major events and coordinate with agencies and internal teams.
- Ensure brand consistency across digital and offline communication channels.
- Manage creative content, photography, video production, and marketing assets.
- Lead digital marketing activities, including social media, website, SEO/SEM, and performance marketing.
- Monitor digital performance, traffic, engagement, and conversion data.
- Manage external marketing, social media, and media-buying agencies.
- Collaborate with Sales, Revenue, F&B, and other departments to support occupancy and revenue growth.
- Conduct competitor and market analysis to identify trends and opportunities.
- Lead CSR and community relations initiatives.
Key Performance Indicators (KPIs)
- Quality and volume of media coverage.
- Brand compliance and consistency.
- Digital engagement and direct booking performance.
- ROI and revenue contribution of marketing campaigns.
Requirements
- Strong experience in PR, Marketing, Communications, preferably within the hospitality industry.
- Strong media, influencer, and stakeholder relationships.
- Experience managing marketing campaigns, budgets, agencies, and events.
- Strong digital marketing and social media knowledge.
- Excellent communication, networking, and leadership skills.
- Strong commercial awareness and analytical skills.
