Business Development Manager – KSA | With an opportunity to grow into a Sales Director role.
New Business & Market Development
Build the Market. Open New Doors. Create Growth.
Location: Riyadh, Saudi Arabia
Department: Sales
Employment Type: Full Time
THE OPPORTUNITY
Sturdy Products is looking for a high-energy, commercially driven BDM based in Riyadh to take ownership of our growth across the Kingdom of Saudi Arabia. This role provides an opportunity to grow the market and team and develop into a Director of Business Development in KSA.
This is not a traditional account-management or farming role.
We are looking for a hunter — someone who is constantly in the market, meeting customers,opening new doors, identifying projects, building relationships and converting opportunities into business.The successful candidate will be expected to create business rather than wait for business to come to them.You should be the type of person who enjoys picking up the phone, making introductions, visitingcustomers, attending industry events, meeting consultants and contractors, identifying decisionmakersand turning cold opportunities into long-term customers.
Your mission is simple:
Find new opportunities. Open new accounts. Build the pipeline. Win projects. Grow the KSA business.
ABOUT STURDY PRODUCTS
Sturdy Products is an established manufacturer of rotationally moulded plastic products, with headquarters in Ireland and manufacturing operations in Ras Al Khaimah, UAE.With a strong presence in the GCC since 2006, Sturdy provides durable and innovative rotomoulded plastic solutions across multiple industries, including:Construction | Infrastructure | Hospitality | Healthcare | Industrial | Waste Management |Farm and Agriculture
THE ROLE
As the BDM – KSA, you will have ownership of developing and expanding SturdyProducts' business across Saudi Arabia, with a particular focus on Riyadh and the Central Region.
Your primary responsibility will be new business development and market creation.You will be expected to:
Develop and execute a proactive sales and business development strategy for KSA.
Identify and target new customers, new industries, new projects and new applications.
Build a strong pipeline of qualified opportunities through active prospecting.
Personally open new accounts and establish relationships with decision-makers.
Spend significant time in the field meeting customers and developing opportunities.
Build relationships with contractors, consultants, developers, facility management companies, end users, distributors and other key stakeholders.
Identify upcoming projects at an early stage and position Sturdy Products before procurement decisions are made.
Generate leads through cold calling, networking, referrals, industry events, market intelligence and direct prospecting.
Develop opportunities across construction, infrastructure, hospitality, healthcare, agriculture, industrial, waste management and other relevant sectors.
Look beyond existing customer segments and identify new industries where Sturdy products can create value.
Manage the complete sales cycle from prospecting and lead generation through specification, negotiation and order closure.
Build relationships with consultants and specification influencers to create future demand.
Develop and maintain a healthy and measurable project pipeline.
Achieve agreed revenue, gross margin and new-customer acquisition targets.
Provide regular market intelligence, competitor feedback and information on upcoming projects.
Work closely with management, technical and production teams to develop solutions and close opportunities.
Develop the KSA market with a long-term entrepreneurial mindset, rather than relyingon existing accounts.
THIS IS A HUNTER ROLE
We want to be very clear about what success looks like. This position is not primarily about managing a portfolio of existing customers.
We are looking for someone who:
Creates opportunities rather than waits for enquiries.
Finds customers rather than simply services existing accounts.
Opens doors rather than waits for introductions.
Builds relationships before the project reaches procurement.
Spends time in the market rather than behind a desk.
Creates a pipeline rather than relying on inherited business.
A successful candidate should be comfortable with cold calling, prospecting, customer visits,networking, follow-ups and rejection.
You should enjoy the chase.
WHAT YOUR FIRST 6 MONTHS SHOULD LOOK LIKE
First 90 Days –
Establish & AttackYour initial focus will be to:
Establish a strong network across Riyadh and the Central Region.
Build a target list of new customers and key decision-makers.
Identify priority industries and market segments.
Conduct regular customer and prospect visits.
Build relationships with consultants, contractors, developers and end users.
Identify upcoming projects and opportunities.
Generate a qualified sales pipeline.
Reactivate dormant opportunities where appropriate.
Develop a clear market-entry and account-acquisition strategy.
Begin converting new prospects into active opportunities.
3–6 Months – Convert & GrowThe focus will shift towards:
Converting prospects into new customers.
Winning new projects and specifications.
Expanding into additional industries.
Building a repeatable new-business development process.
Growing the qualified pipeline significantly.
Establishing Sturdy Products with new customers and influencers.
Delivering measurable new revenue from accounts developed by you.
HOW SUCCESS WILL BE MEASURED
The successful candidate will be measured not only on sales revenue, but also on the activity andpipeline required to create sustainable growth.
Key performance indicators will include:
New Business
Number of new customers acquired.
Revenue generated from new customers.
Number of new accounts opened.
Number of new projects won.Pipeline Development
Value of qualified sales pipeline.
Number of qualified new opportunities.
Number of projects identified at an early stage.
Pipeline conversion rate.
Market Activity
Customer and prospect meetings.
New decision-maker relationships established.
Consultant/specifier engagements.
New companies and industries actively targeted.
Networking and industry-development activity.Commercial Performance
Achievement of agreed sales targets.
Gross margin performance.
Conversion of qualified opportunities into orders.
Development of sustainable recurring business.
The emphasis will be on measurable market creation, not simply maintaining existing business.
WHO WE ARE LOOKING FOR
We are looking for an energetic, ambitious and highly proactive sales professional who isalready comfortable operating in the Saudi market.
You should have:
8–10+ years of B2B sales / business development experience, within Saudi Arabia.
Strong knowledge of the Riyadh market and wider KSA business environment.
A proven track record of winning new customers and generating new business.
A strong network of customers, contractors, consultants, developers, facility managementcompanies and/or end users.
Experience selling into construction, infrastructure, hospitality, healthcare, agriculture,industrial, waste management or related sectors is advantageous.
Experience with project-based, technical, specification-driven or solution sales is preferred.
Strong commercial and negotiation skills. Excellent communication and presentation skills.
Strong English communication skills; Arabic would be an advantage.
A valid Saudi driving licence.
Must be based in Riyadh or willing to relocate to Riyadh.
THE PERSONALITY WE WANT
More than anything, we are looking for the right sales mentality.You should be:
A HUNTER – You actively look for business and create opportunities.
A GO-GETTER – You don't wait for instructions or inbound enquiries.
PROACTIVE – You identify the next opportunity before someone else does.
ENERGETIC – You enjoy being out in the market meeting people.
PERSISTENT – You follow up, overcome objections and keep moving opportunities forward.
ENTREPRENEURIAL – You treat the KSA market as your own business to build.
CONNECTED – You know how to reach decision-makers and open doors.
COMMERCIAL – You understand how to turn relationships and opportunities into profitable business.
ACCOUNTABLE – You take ownership of your pipeline, activity and results.
WHO THIS ROLE IS NOT FOR
This role will not suit someone who:
Primarily depends on existing customer relationships.
Is comfortable managing a small portfolio of established accounts.
Waits for enquiries to come in.
Prefers office-based sales over field activity.
Requires a large existing customer base to achieve targets.
Is uncomfortable with cold calling or approaching new customers.
Relies on relationships without actively developing new opportunities.
Measures success only by maintaining existing revenue.We are looking for someone who wants to build, not maintain.
WHAT WE OFFER
Ownership of an important and growing KSA market.
Direct access to senior management.
Opportunity to build and shape the Saudi business.
Competitive salary package based on experience and capability.
Performance-based incentives linked to measurable results.
Opportunity for significant career progression as the KSA business grows.
The platform of an established international manufacturing company with GCC experience and UAE-based manufacturing capability.
THE BOTTOM LINE
If you are already in Riyadh, know how to get meetings with the right people, enjoy being in thefield, have a strong appetite for new business and want to build a market rather than simplymanage one, we want to hear from you.If you are a farmer looking to manage an existing portfolio, this is probably not the role for you.If you are a hunter who wants to build something, this could be your next opportunity.
BUILD THE MARKET. OPEN NEW DOORS. CREATE GROWTH.
