About FinanshelsFinanshels is the Finance OS for the GCC’s fastest-growing SMEs. We give every founder a full finance function — accounting, VAT, corporate tax, and CFO advisory — at a fixed monthly fee, with no hiring and no overhead. We are AI-native and human-backed: 150+ qualified accountants, powered by our own workflow platform.
The proof: 7,000+ businesses served, 4.9★ on Trustpilot, 48–72 hours to compliance, MBRIF-backed, and named in Gulf News’ Top 10. We are UAE-based and GCC-expanding. We are not a traditional accounting firm — we are the infrastructure layer that replaces the cost and complexity of an in-house finance team.
About The RoleWe are hiring an AI-Native Content Writer to own how Finanshels shows up in search, in AI answers, and across the channels where UAE founders make decisions. This is not a traditional content role. You will not simply write more blogs. You will design, build, and run an agentic content system — a chain of AI agents that takes a topic from discovery to a published, human-reviewed article, at high velocity and consistent quality.
You bring genuine understanding of finance, tax, and compliance, real long-form SEO craft, and hands-on experience wiring AI tools into a working pipeline. You will report into marketing leadership and work closely with our finance experts to keep every piece accurate, compliant, and useful.
What You Will Own
The AI-Native Content System You Will Build and RunThe core of this role is a working, agentic content pipeline. You should be able to demonstrate and explain a system like the one below — how each agent hands off to the next, where the tools connect, and where the human stays in control. We use Claude to orchestrate; strong candidates can build this with Claude plus the tools below, or with an equivalent platform such as AirOps.
StepAI AgentToolOutput
1Topic DiscoveryAhrefs + FraseFinds topics via keyword, competitor, and AI-topic research; hands a shortlist to the brief agent.2Content BriefFraseTurns the chosen topic into a structured, SEO-ready content brief.3Content WritingFrase.ioDrafts the full long-form piece from the brief.4ValidationOriginality.aiChecks plagiarism and AI-detection; flags anything that fails the bar.5HumanisingWalter Writes AIRewrites to read naturally and pass as genuinely human, well-written copy.6PublishingFrase → WebflowRoutes to Frase for a human review and final edits, then pushes to Webflow to go live.
Must-Have Skills And Experience* A degree in finance or journalism, with a functional understanding of accounting, tax, compliance, and audits. * 5–7 years writing long-form SEO content: articles, press releases, blogs, guides, e-books, and reports. * Proven native-AI system building. You have built an agentic system that writes and publishes AI-assisted content end to end, and can walk us through exactly how you did it. * End-to-end AI copy workflows. Hands-on with tools such as Claude, Frase, Originality.ai, and Humanize AI / Walter Writes — from brief generation to publishing. * Orchestration skill. You can integrate Claude with the tools above, or with a platform such as AirOps, and explain the architecture clearly to a non-technical team. * Rehashing and repurposing at scale using tools like Surfer SEO. * CMS publishing in Webflow, WordPress, and React. * Demonstrable SEO / GEO / AEO outcomes for fintech or finance brands — with numbers you can show. * ICP-focused content calendars planned and executed at high velocity. * Creative and social media copy with demonstrable outcomes. * Webinar and event capability: calendars, decks, talking points, and hosting when required. * Basic design in Canva, Adobe, and other AI tools. * Fluent English. Proficiency in Arabic is desired and a strong advantage.
Tools You Will Work WithAreaTools
Research & SEOAhrefs, Frase, Surfer SEOAI writing & orchestrationClaude, Frase, AirOpsValidation & humanisingOriginality.ai, Walter Writes AI / Humanize AIPublishing (CMS)Webflow, WordPress, ReactDesignCanva, Adobe, AI design tools
Nice to Have
What Success Looks LikeFirst 30 days
First 90 days
Who You AreYou take ownership and move without micromanagement. You have high standards and translate every financial term into plain English. You are as comfortable in a keyword tool and an AI workflow as you are in a blank document. You care that content is accurate, useful, and compliant — not just that it ranks. And you are excited to build systems that let a small team punch far above its weight.
How To ApplySend your CV, a short portfolio of long-form and finance/fintech content, and — most importantly — a walkthrough of an AI content system you have built. A short video, Loom, deck, or diagram showing how your agents hand off from discovery to publishing will move you to the top of the pile. Tell us what the system produced: volume, rankings, and any AI-citation or traffic outcomes.
