Brief DescriptionAssistant Store Manager
About Our CompanyAt Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.
Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.
From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.
General Position Summary
At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.
Principal Duties & Responsibilities
People & Training
- Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
- Manage store associates through thorough use of LIDS Training Programs, goal setting (for sales and tasks), and regular follow-up when Store Manager is not present.
- Administer the progressive steps of discipline to include verbal and written warnings in the absence of the Store Manager.
- Engage team members by creating a fun and productive environment, including helping them understand how their work supports company objectives and the success of the store and Lids overall.
- Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards (e.g., company dress code, etc.)
- Responsible for scheduling and staffing the store, including calling in associates to work in unexpected peaks when the Store Manager is not present.
- Participate in LIDS Training Programs, adhere to set goals (for sales and tasks), and regular follow-up.
- Assist in recruiting and training store personnel on proper store operations and procedures.
- Encourage store associates’ direct compliance with established company policies, procedures, and guidelines, including (but not limited to) safekeeping of company inventory, funds, and property.
- Other duties as assigned.
Customer Experience
- Lead, execute, and assist Lids selling strategy to achieve key performance indicators (KPIs), sales targets, and deliver exceptional customer service.
- Resolve customer feedback and address issues in the moment, including customer escalations, urgent requests, and resolve to “make it right” for customers.
- Ensure every customer is offered the opportunity to participate in Lids membership programs or special in-store offers when live in-store through employee education.
- Adhere to current visual guidelines that include proper merchandising, signage, and store cleanliness.
- Maintain a professional appearance consistent with Company Dress Code Policy.
Operations
- Execute operations-focused company-level directives, promotions, and initiatives (e.g., from Lids HQ).
- Understand and adhere to the Policies & Procedures Manual to maintain a safe work environment.
- Maintain store technology and equipment – MPOS, Lids Custom, etc. – by conducting daily audits, verifying continued functionality, facilitating updates and maintenance as instructed, or ordering repair as needed
- Maintain store facilities, supplies, and services by executing service requests, assessing maintenance or repair needs, placing repair work orders, or replenishing store supplies.
- Effectively manage cash, including accurate opening and closing of the till, using counterfeit protection practices, and consistent bank drops.
- Effectively prepare store for inventory audits and support in performing them as needed to confirm inventory accuracy.
- Open and close the store as required following the procedures per the Operations P&P Manual.
Product & Inventory Management
- Protect Company assets within guidelines of LIDS Retail policies.
- Assist in preparation of store work schedules that provide proper store coverage and are within the Company guidelines for wage control.
- Follow all policies to accurately manage store inventory, including receiving, transferring, completing price changes, and conducting product counts.
- Strategically organize the backroom to maximize efficiency, including arranging product/ supplies to optimize space and productivity.
- Execute optimal layout and visual merchandising (VM) or product presentation strategy, including managing window activations, hardware flips, mannequin flips, and seasonal or weekly merchandise changes.
- Maintain the look and feel of the store through day-to-day VM and store actions (e.g., ensuring product recovery, restock, destock, or minor VM changes)
- Execute special pricing signage and promotional presentation adjustments during operating hours to align with overall product sell-through strategy.
Job Required Knowledge & Skills
- * Established ability to produce sales results while minimizing loss.
- Strong interpersonal skills and the ability to communicate verbally in a clear professional manner.
- Ability to work unsupervised.
What We Offer
- Comprehensive medical, dental, and vision coverage
- Retirement plan
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Time Off
- Generous employee discount and exclusive perks
- Ongoing career development, including discounted secondary education courses
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options to provide added financial flexibility
- Uncapped monthly bonus potential
Physical Demands & Requirements
- Ability to occasionally lift up to 50 pounds.
- Ability to occasionally climb a ladder and work with hands overhead.
- Ability to constantly stand on shift.
- Ability to frequently walk on shift.
- Ability to frequently hear and communicate verbally with customers, employees, and other personnel.
- Ability to frequently visually observe the store and read written or digital information.
- Ability to frequently operate a computer and mobile Point-of-Sale system, as well as maneuver relative software programs.
- Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. For inquiries related to reasonable accommodations, please contact HR@Lids.com.
Reports To
Additional Information
Employment Requirements
Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.
Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Notice to Applicants
In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Upon a conditional job offer, we may require additional Personal Information for business purposes and may conduct background checks as permitted by law. Where required by applicable law, including the Philadelphia Fair Criminal Record Screening Standards Ordinance, any criminal history information will be evaluated using an individualized assessment that considers the nature of the offense, the time that has passed, and its relevance to the duties of the position. Additional information collected may include government-issued identification numbers, work authorization, emergency contact information, criminal record information, and demographic data used for analytics and compliance.
Need Accessibility Assistance?
Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.
