Job DescriptionThe SRM Analyst will be working closely with the MEA SRM function, and other multi-functional teams, to analyze MEA SRM KPIs, and specific Pricing, Trade ROI, and Mix projects. The role is expected to analyze the date and turn this analysis into insights, and accordingly solid recommendations, that enable the value creation agenda for the MEA unit.
Key Accountabilities Or Responsibilities* Support the MEA SRM team to periodically track year-to-date and year-to-go SRM KPIs (performance versus LY and versus Operating Plan), with key insights and actions to ensure delivery on the SRM plans * Work with the MEA pricing leads, to analyze and track pricing data (internally and for competition) that will enable: + Strengthening the pricing plans, and finalizing assumptions and recommendations for upcoming pricing projects + Closing out price-up projects based on actual performance versus plans
Supporting the KAMs and Sales budget holders to verify & consolidate trade promotional information for exception sign off through S&OP+
Own the creation and analysis of all trade promotional reporting for the CBU/brands and Channels/customers, including on a periodic basis:
Tracking competitors & multi-category promotional pricing and changes in strategy
Work with Sales, and CBU Marketing to create quarterly trade promotional reporting, highlighting progress against business targets in trade leverage, trade shape and 4* promotions.
Regularly assessing the results of competitor strategies, both within and outside the categories to help inform growth opportunities.
Support the SRM Trade ROI Manager and Demand S&F in evaluating and creating recommendations on long term portfolio trade promotional strategy for the market by creating robust fact bases on brand/pack/channel/competitor dynamics. This will require analysis of market data such as Nielson and Customers’ EPOS data.
