Marketing Analyst & Insights Executive
Full-time | Remote
Freelance contract of 2 years, extendable
A growing Abu Dhabi-based holding company and platform builder is hiring a commercially minded Marketing Analyst & Insights Executive. Supporting a diverse portfolio of businesses, you will turn marketing data, customer behaviour, market intelligence and research into clear recommendations that improve acquisition, growth, investment decisions and return on marketing spend.
Why join
- Gain exposure to multiple industries, business models and customer groups.
- Build dashboards, reporting standards and insight capabilities within a developing group marketing function.
- Present findings to senior stakeholders and help shape real commercial decisions.
- Use analytics and responsible AI-enabled research to move from reporting what happened to recommending what happens next.
Key responsibilities
- Monitor performance across paid media, social, search, CRM, partnerships, sponsorships, events, websites and other digital channels.
- Track leads, conversions, cost per lead, cost per acquisition, customer acquisition cost, revenue and return on marketing investment, recommending corrective action where needed.
- Analyse customer journeys, funnels, engagement, behaviour and lifetime value.
- Build customer segments and identify emerging needs, underserved audiences and growth opportunities.
- Research market trends, sector developments, regulation and competitor activity.
- Produce competitor benchmarks, trend reports and opportunity assessments for senior stakeholders.
- Use approved AI research tools to speed up synthesis and trend identification, validating outputs against credible sources.
- Create campaign measurement frameworks, establish pre-campaign benchmarks and complete post-campaign effectiveness reviews.
- Support testing and experimentation, with recommendations to improve channel and budget efficiency.
- Develop KPIs, scorecards, forecasts and executive dashboards while maintaining strong data quality.
- Provide analytical input for business cases, investment proposals and growth initiatives, presenting findings in clear business language.
What we're looking for
- 3-5 years of experience in marketing analytics, customer insights, business intelligence, market research, performance marketing analytics or commercial analytics.
- Strong experience building dashboards, forecasts, ROI analyses and senior-level presentations.
- Advanced Excel and Power BI skills; experience with GA4 and Looker Studio.
- Good understanding of segmentation, attribution, CRM analytics, forecasting and competitive intelligence.
- Tableau and SQL experience are preferred.
- Experience using AI research tools, such as Perplexity AI, with strong source-validation habits.
- Customer-focused sector experience is advantageous.
- Bachelor's degree in marketing, analytics, business, economics or another relevant discipline.
- Fluent English; Arabic is an advantage.
Ideal candidate
A commercially curious analyst who looks beyond the numbers to explain why performance changed, what it means for the business and what action should be taken next.
