Food People is looking for an experienced Group Marketing Director (Open to Senior Directors through CMO level) to join a hospitality group based in the GCC to drive creative strategy and set the group's name as a regional trendsetter.
The ideal candidate will lead the marketing creative strategy across the GCC to drive company growth. You will bring deep, first-hand experience of marketing to Gulf and Arab consumers, either at a regional F&B brand or a GCC-born consumer brand where the region was a core market. Working cross-functionally, you will turn local consumer insight into brand positioning, create unique brand stories and drive that with PR and media partners - and drive revenue growth through culturally relevant campaigns.
Responsibilities
- Build and lead the GCC marketing strategy and annual plan, with local strategies for the UAE, KSA, Qatar, Kuwait, Bahrain and Oman
- Shape brand positioning and messaging that fits Gulf and Arab consumers, with bilingual (Arabic/English) content and campaigns
- Plan and deliver key seasonal campaigns, including Ramadan, Eid, National Days and the regional festive and tourism calendars
- Lead digital and performance marketing for the GCC, including the region’s main social platforms (Instagram, TikTok, Snapchat), influencer partnerships and delivery-platform marketing
- Analyse and track marketing performance metrics, and use consumer and market insight from across the region to guide decisions
- Work with internal teams, agencies, franchise and retail partners, landlords and media across the GCC
- Own the regional marketing budget and show ROI by market and by campaign
- Build, lead and develop a high-performing regional marketing team
Qualifications
- Proven track record of marketing to GCC/Arab consumers as a core market, now or in the past, ideally in F&B, hospitality or a GCC-specific consumer brand
- Strong understanding of Gulf consumer behaviour, cultural nuances and the regional media and influencer landscape
- Arabic fluency is a strong advantage
- Excellent leadership, communication and stakeholder management skills
