Main Objective
Lead and execute marketing for Depechemode and 6:05 across Lebanon, the Gulf and other regional markets. The role is hands-on, with five priorities: fashion content creation, Shopify, SEO, paid boosting and CRM. It also oversees retail campaigns and local events.
Content Production and Social Media
• Lead campaign photoshoots and video production with photographers and videographers. Develop concepts, moodboards and shoot schedules, select outfits and products, and oversee location setup, on-site execution and delivery of final edits.
• Approve visuals, videos and stories before publication. Ensure campaign content and styling reels reflect the identity of the relevant brand.
• Schedule, publish and monitor daily posts, stories and reels across Instagram, Facebook and TikTok.
Shopify and SEO
• Manage Shopify homepages, banners, collections and product pages for both brands. Coordinate updates around launches and check product descriptions, images and tags before publishing.
• Improve SEO on product and collection pages through relevant keywords, page titles, meta descriptions, image alt text and internal links. Monitor organic search performance and follow up with the developer on technical fixes.
• Use Shopify and Google Analytics to review traffic, conversion and online sales. Act on findings when updating merchandising, product pages and campaigns.
Paid Media and Boosting
• Set the objective, audience, creative and budget for each boost. Manage paid campaigns across Meta, Google and TikTok, including catalogue and carousel campaigns where relevant.
• Review paid performance weekly. Use conversion and return on ad spend to adjust creative, targeting and budgets.
CRM and Client Retention
• Own the CRM campaign calendar for both brands. Segment clients by purchase history, loyalty tier, interests and time since last purchase. Coordinate with Retail and E-commerce to keep client records accurate and respect channel preferences.
• Plan and send targeted email, SMS and WhatsApp campaigns for new arrivals, events and loyalty offers. Build follow-ups for first-time buyers, returning clients and inactive clients, and coordinate personal outreach with store teams.
• Track repeat purchases, client reactivation, loyalty membership and CRM campaign sales. Use the results to refine audiences, messages and timing.
Candidate Profile
• Creative and fashion-oriented, with a strong eye for styling, trends and visual storytelling across womenswear and menswear.
• Highly organized and hands-on. Leads by example by setting clear priorities, producing and reviewing work directly, meeting deadlines and following through with the team.
Campaigns and Retail Marketing
• Prepare and maintain a weekly marketing action plan for all stores, e-commerce and digital platforms. Align seasonal campaigns with the Buying and Retail teams, from the first shoot through launch and reporting.
• Coordinate with the Retail team so campaigns support new arrivals, in-store activities and events. Organize store events, collaborations and influencer activations.
• Develop seasonal window concepts and visual layouts by store. Coordinate with suppliers and visual merchandising teams to produce and update window visuals, banners, posters, bags, stickers, decals and other in-store displays.
Team and Agency Coordination
• Supervise the marketing team and community managers. Assign daily priorities and deliverables, and lead a weekly meeting to review launches, deadlines and KPIs.
• Manage agencies and external partners for content production, PR and boosting. Maintain an organized archive of marketing materials and assets on shared drives.
• Approve and track marketing expenses and invoices, and follow up with Accounting on supplier payments.
Reporting Schedule
• Weekly — Report campaign status, ad results, website traffic, conversions, online sales, engagement and client feedback. Use Google Analytics, Shopify, and ad platform data.
• Monthly — Report store and online sales impact, social audience growth, CRM campaign sales, client reactivation, loyalty growth and marketing budget performance. Review competitor activity and market trends.
• Quarterly — Report influencer performance and changes in brand visibility.
Key Performance Indicators
• Growth in store and online sales following campaigns.
• Growth in followers, engagement, website traffic and organic search traffic.
• Average response time of under one hour for social media inquiries.
• Growth in loyalty membership, repeat purchase rate and client reactivation rate.
• Return on ad spend and conversion rate for boosted campaigns.
• On-time delivery of content, campaigns and Shopify launches.
• Delivery of brand activations and events against agreed objectives.
Tools and Platforms
Meta Business Suite, Meta Ads, TikTok Ads Manager, Google Ads, Google Analytics, Shopify, CRM and loyalty platforms, Mailchimp, SMS, WhatsApp Business, Canva or Adobe Suite for resizing and edits, and Excel for budgets and KPI
