Company: INCA & CO.
Location: Cairo, Egypt
Department: Commercial / Retail
INCA & CO. is looking for an E-commerce Manager to take full ownership of our online sales channel.
The role is responsible for growing e-commerce revenue, managing our Shopify store, improving conversion, optimizing the customer journey, and coordinating closely with Marketing, Supply Chain, and Customer Experience.
We are looking for someone who combines strong commercial thinking with hands-on Shopify experience and treats the website as a digital store with clear sales targets.
Key responsibilities:
- Own monthly and annual e-commerce sales targets.
- Manage the Shopify store, including products, collections, pricing, promotions, discount codes, and merchandising.
- Plan and execute the e-commerce commercial calendar, including campaigns, product launches, seasonal promotions, and online offers.
- Monitor website performance and continuously improve conversion rate, average order value, and customer retention.
- Optimize product pages, categories, bundles, cross-selling, and upselling opportunities.
- Analyze customer behavior, traffic, sales performance, abandoned carts, and purchasing trends.
- Coordinate with Marketing on paid campaigns, CRM, email marketing, content, and traffic generation.
- Work closely with Supply Chain to ensure stock accuracy and product availability online.
- Monitor order fulfillment, cancellations, returns, and the overall online customer experience.
- Coordinate with developers and external agencies for Shopify improvements, integrations, and technical updates.
- Prepare weekly and monthly e-commerce performance reports with clear recommendations and action plans.
- Benchmark competitors and identify new opportunities to grow online sales.
Key KPI'S
- Online Net Sales
- Sales Growth
- Website Conversion Rate
- Average Order Value
- Repeat Purchase Rate
- Cart Abandonment Recovery
- Online Stock Availability
- Cancellation and Return Rate
- Campaign Performance
Qualifications:
- 3–6 years of experience in e-commerce or digital retail.
- Strong hands-on experience with Shopify / Shopify Plus.
- Proven experience managing an online sales target.
- Strong understanding of e-commerce analytics and customer funnels.
- Experience with CRM/email marketing tools is preferred.
- Good understanding of Meta and Google performance marketing.
- Strong commercial, analytical, and problem-solving skills.
- Excellent attention to detail and execution.
- Experience in fashion, home, furniture, beauty, or lifestyle retail is a strong advantage.
What we are looking For:
Someone who does not simply manage a website, but owns e-commerce as a business channel.
- The ideal candidate is commercially driven, data-oriented, proactive, and constantly looking for ways to increase traffic quality, conversion, basket size, and repeat purchases.
