Role Overview:
The Business Development Executive is responsible for generating new business through outbound calls and lead follow-ups. The role involves introducing company products and services, understanding customer needs, and delivering tailored sales pitches to convert leads into customers and consistently meet monthly sales targets.
Key Responsibilities:
Lead Generation & Outreach
• Conduct outbound calls to potential customers from provided leads on a daily basis, ensuring consistent call volume in line with targets.
• Identify and qualify prospective customers based on their needs, budget, and purchase intent.
• Follow up with interested leads according to a set schedule, rather than on an ad-hoc basis.
Sales & Customer Engagement
• Introduce company products and services clearly and persuasively to prospective customers, highlighting key features and benefits.
• Understand customer needs through active listening and probing questions, and tailor sales pitches to address their specific requirements.
• Handle customer objections professionally and provide accurate information to move prospects through the sales funnel.
• Close sales and consistently work towards achieving assigned monthly sales targets.
• Collaborate with the sales team to identify and act on opportunities for upselling and cross-selling additional products/services.
Reporting & Coordination
• Maintain accurate and up-to-date records of all sales activities, customer interactions, and lead statuses in the designated system/CRM.
• Provide regular updates to the Supervisor/Head of Department on pipeline status, conversion rates, and challenges encountered.
• Escalate recurring customer concerns or process gaps to the Supervisor for resolution.
Flexibility & Adaptability
• Work under pressure in a target-driven environment while maintaining quality of customer interaction.
• Demonstrate flexibility to work shifts and overtime as business needs require.
• Carry out any additional tasks or changes to responsibilities as communicated by the Supervisor or Head of Department.
Skills & Qualifications:
• Minimum 1–2 years of experience in outbound sales, telesales, or business development, preferably in a target-driven environment.
• Excellent verbal and written communication skills, with the ability to build rapport quickly over the phone.
• Strong negotiation and objection-handling skills.
• Proficiency in MS Office (Word, Excel, Outlook) and CRM or lead management tools.
• Ability to work independently while contributing effectively to a team environment.
• Resilience and self-motivation to consistently meet or exceed sales targets.
