Company Description
Unyva is the parent company of Raw African and Bodiz, operating as a growing group of beauty brands. Based in Heliopolis, Unyva focuses on innovating beauty products and experiences for diverse customers. The company develops and manages multiple brands under one umbrella, offering opportunities to work across different business lines. Team members join a dynamic, fast-evolving environment where creativity and operational excellence are both highly valued.
Role Description
This is a full-time, on-site position responsible for planning, executing, and monitoring trade activation initiatives across Unyva’s sales channels, including Modern Trade, wholesalers, and pharmacies, ensuring strong in-store presence and execution, brand visibility, and sales growth through effective trade marketing initiatives and market insights.
Key Responsibilities
- Plan and execute trade marketing and activation activities across Modern Trade, wholesalers, and pharmacies.
- Analyze sales performance, channel performance, and product performance to identify opportunities and areas for improvement.
- Monitor competitor activities, promotions, pricing, visibility, and in-store execution.
- Develop and implement trade activation plans based on business and channel objectives.
- Manage and coordinate in-store activation, including displays, promotions, POS materials, and brand visibility.
- Coordinate with Sales and Marketing teams to ensure proper execution of trade activities.
- Work closely with customers, retailers, and channel partners to ensure smooth implementation of activations.
- Track activation performance and provide reports and insights on results and execution.
- Conduct regular market visits to monitor visibility, execution, competitor activities, and customer feedback.
- Support the planning and execution of seasonal campaigns, promotions, launches, and commercial activities.
- Ensure brand guidelines and activation standards are consistently implemented across channels.
Qualifications
- 2+ years of experience in Trade Marketing, Trade Activation, BTL, or Marketing.
- Sales experience or background is a strong advantage.
- Experience working with Modern Trade, wholesalers, and pharmacies.
- Strong understanding of sales and market analysis.
- Good knowledge of trade marketing and in-store activations.
- Ability to monitor competitors and translate market insights into actionable initiatives.
- Strong Excel and data analysis skills.
- Good communication, coordination, and negotiation skills.
- Strong field orientation, with the ability to manage multiple activities and deadlines.
- Experience in FMCG, cosmetics, personal care, or retail is preferred.
