Responsibility and Focus:
The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.
The Graphic Designers collaborates with other members of the creative team, such as copywriters and art directors, while overseeing and mentoring junior designers.
Main Tasks:
The Designer is responsible for the conceptualising and designing of digital content across a variety of asset types. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.
Business Acumen & Operational Efficiency:
• Designing and producing online content, including social media, display banners and art direct still/video shoots.
• Collaborating with media teams to ensure that all designs align with the brand image
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement
• Working with developers to oversee the smooth implementation of content
• Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels
• Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief
• Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
• Articulating and presenting creative ideas/treatments
Education and Experience Required:
• 1-2 years' experience as a Graphic Designer
• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets
• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.
• Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
• Ability to manage multiple creative projects
• Experience working in an agency or in-house design department
