Qualifications
Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
Professional certifications in social media marketing are an advantage.
Experience
Minimum 5 years of experience managing social media accounts for brands or agencies.
Experience with paid social media campaigns.
Proven track record of growing online communities and increasing engagement.
Key Responsibilities
Social Media Strategy
Develop and implement a comprehensive social media strategy aligned with the company's marketing and business objectives.
Identify new opportunities to grow brand awareness, engagement, and online presence.
Monitor industry trends, competitor activities, and emerging social media platforms.
Content Management
Create and manage monthly social media content calendars.
Coordinate the production of engaging content, including graphics, videos, reels, stories, and written copy.
Ensure all published content reflects the company's brand identity and communication guidelines.
Collaborate with graphic designers, photographers, videographers, and copywriters to produce high-quality content.
Platform Management
Manage the company's presence across:
Instagram
Facebook
LinkedIn
TikTok
X (Twitter)
YouTube
Snapchat (if applicable)
Community Management
Monitor comments, messages, and customer inquiries.
Respond to followers in a professional and timely manner.
Build and maintain positive relationships with the online community.
Escalate customer complaints when necessary.
Paid Advertising
Plan and coordinate paid social media campaigns.
Collaborate with digital marketing specialists to optimize advertising performance.
Monitor campaign budgets and return on investment (ROI).
Performance Analysis
Track and analyze social media performance using analytics tools.
Prepare weekly and monthly performance reports.
Monitor KPIs and recommend improvements based on data insights.
Brand Management
Ensure brand consistency across all social media platforms.
Protect the company's online reputation.
Coordinate crisis communication on social media when required.
Collaboration
Work closely with Marketing, Sales, HR, Operations, and Customer Service teams.
Support recruitment campaigns, promotional activities, product launches, and company events.
Coordinate with external agencies and influencers when applicable.
Innovation
Stay updated on digital marketing trends, algorithms, and best practices.
Recommend new content formats and engagement strategies.
Test innovative campaigns to improve audience reach and conversion.
Key Performance Indicators (KPIs)
Follower growth
Engagement rate
Reach and impressions
Website traffic from social media
Lead generation
Conversion rate
Cost per lead (for paid campaigns)
Return on ad spend (ROAS)
Video views and watch time
Audience growth rate
Response time to messages
Community satisfaction
Content publishing consistency
Campaign ROI
