We are looking for a creative and results-driven Videographer / Content Creator & Meta Ads Specialist to manage the full content creation process, from planning and production to paid advertising. The ideal candidate should be able to create high-quality social media content, shoot and edit videos, and optimize Meta (Facebook & Instagram) campaigns to drive engagement, traffic, and sales. Because apparently posting random photos and hoping for the best is still a marketing strategy in some places.
Key ResponsibilitiesContent Creation & Videography
- * Plan, shoot, and edit photo and video content for social media platforms.
- Create engaging short-form videos, reels, TikToks, and promotional content.
- Develop content calendars and content ideas aligned with brand objectives.
- Capture product, lifestyle, event, and behind-the-scenes content.
- Ensure all content meets brand guidelines and quality standards.
- Manage lighting, audio, camera equipment, and production setup.
Video Editing
- * Edit videos for social media, digital campaigns, and advertising.
- Add motion graphics, subtitles, transitions, and basic animations.
- Optimize content formats for Instagram, Facebook, TikTok, YouTube, and other platforms.
- Deliver content within agreed timelines.
Meta Ads Management
- * Plan, launch, and manage Facebook and Instagram advertising campaigns.
- Set up campaign objectives, audiences, retargeting, and conversion tracking.
- Monitor campaign performance and optimize based on KPIs.
- Conduct A/B testing for creatives, audiences, and ad copy.
- Manage Meta Pixel and conversion tracking.
- Prepare performance reports with actionable insights and recommendations.
Social Media Support
- * Stay updated with content trends, platform updates, and competitor activities.
- Collaborate with marketing and operations teams to support campaigns and promotions.
- Assist in influencer and creator collaborations when required.
Requirements
- * 2+ years of experience in videography, content creation, and Meta Ads management.
- Strong portfolio showcasing video production and social media content.
- Proficiency in Adobe Premiere Pro, After Effects, CapCut, or similar editing software.
- Experience with Meta Ads Manager and campaign optimization.
- Understanding of social media algorithms and content performance metrics.
- Knowledge of photography, lighting, framing, and storytelling.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- * Experience in F&B, retail, hospitality, or lifestyle brands.
- Basic graphic design skills using Adobe Photoshop, Illustrator, or Canva.
- Experience with TikTok Ads and Google Ads is a plus.
- Arabic and English communication skills are preferred.
KPIs
- * Monthly content production targets.
- Engagement and reach growth across platforms.
- Video completion and watch-through rates.
- Cost per result (CPR), ROAS, and campaign performance.
- traffic, or sales objectives achieved through Meta campaigns.
