SCOPE OF THE JOB
We are seeking a dynamic, results-driven Senior Trade Marketing Coordinator to bridge the gap between our brand strategies and retail execution. In this role, you will design, coordinate, and execute impactful trade marketing campaigns, in-store activations, and point-of-sale (POS) materials across retail networks and distribution channels.
The ideal candidate combines strong project management skills with a deep understanding of shopper behavior, visual merchandising, and channel-specific marketing to drive sell-through and elevate the in-store brand experience.
KEY RESPONSIBILITIES
1. Trade Strategy & Execution
- Campaign Implementation: Translate overarching brand marketing strategies into effective, localized trade marketing plans and calendar rollouts for retail stores and wholesale partners.
- In-Store Activations: Plan and oversee eye-catching retail pop-ups, window displays, seasonal promotions, and product launches to maximize visibility and consumer engagement.
- Promotional Calendar: Manage the retail promotional calendar in coordination with Sales, Category Management, and Buying teams to ensure alignment on key commercial dates.
2. POS & Merchandising Development
- Collateral Management: Oversee the design, production, and distribution of Point of Sale (POS) materials, displays, merchandising units, and promotional signage.
- Visual Standards: Ensure brand guidelines and visual merchandising standards are consistently maintained across all retail doors and partner accounts.
- Vendor & Agency Management: Liaise with external suppliers, printers, and creative agencies to source high-quality materials within agreed budgets and timelines.
3. Channel & Partner Collaboration
- Retailer Partnerships: Build and maintain strong working relationships with key retail accounts, mall management, and distribution partners to secure prime promotional spaces and co-marketing opportunities.
- Sales Enablement: Equip the retail sales and merchandising teams with necessary training, product knowledge toolkits, and promotional guidelines to guarantee flawless execution on the floor.
4. Budgeting & Performance Analytics
- Budget Tracking: Assist in managing the trade marketing budget, ensuring cost-effective allocation of resources across campaigns and channels.
- ROI Analysis: Monitor, analyze, and report on the performance of trade marketing initiatives, footfall impact, and sell-through data to optimize future strategies.
- Market Insights: Conduct regular market visits and competitor analysis to identify emerging retail trends, consumer behavior shifts, and new activation opportunities.
JOB REQUIREMENTS:
Education:
Bachelor’s degree in Marketing, Business Administration, Communications, or any related field.
Experience:
3 to 5 years of experience in trade marketing, retail marketing, or brand management, preferably within fast-paced retail, FMCG, fashion, or multi-brand distribution environments.
Skills & Competencies:
- Exceptional project management and organizational skills with acute attention to detail.
- Strong commercial awareness and understanding of retail math, inventory flow, and sell-through drivers.
- Creative eye for visual merchandising and consumer experience.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in MS Office (Excel, PowerPoint); familiarity with design or project management tools is a plus.
Languages:
Fluency in English; proficiency in Arabic and/or French is a strong advantage.
