JOB PURPOSE
The HORECA Sales Representative is responsible for achieving maximum sales generation, growth and account penetration within HORECA channel by effectively selling HOLDAL’s products. He/She is also responsible for contacting and securing new business customers.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES:
Sales:
- Manage the selling process to clients, to ensure achieving targets and increasing sales.
- Implement the approved sales cycle to better follow up on clients and serve their needs.
- Check stocks at customer’s levels to avoid switching to competition and ensure agreed pouring deals are kept in check.
- Recruit new customers and assess new opportunities in the assigned areas in order to increase sales and distribution coverage.
- Pro-active to business development: new trends, new venues/bars, open up the conversation with potential customers to start designing deals accordingly.
- Act as the first point of contact with the client in order to prepare and finalize the contract negotiation, and pave the way for future negotiation.
- Implement the yearly contract with the client as per the business plan.
- Manage routing efficiently across regions to optimize visits and insights
- Negotiate bar, back bar visibility and other opportunities including menus and others
- Work closely with brand team to facilitate and Implement different activations per brand at the various touch points.
Collection & Receivables:
- Monitor the statement of account for all clients in coordination with the Receivables, Credit, and Control Unit to ensure that credit notes and other types of financial compensations are done on time.
Market Analysis:
- Perform market data collection concerning competitors and their sales, promotions, new products, and marketing activities to be able to compete in the market and to ensure a competitive advantage for the brands.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Bachelor’s Degree in Business Administration, Marketing or any related field. A Master’s is a plus.
- Previous experience in consumer goods. Experience in food or spirits in HORECA is a must.
- Fluent in Arabic and English. French is a plus.
- Deep understanding of the spirits and wine categories.
- Deep understanding of the nightlife and different segments in the market.
- Mastering of value chains and trade terms.
- Willing to work at night to tour the outlets/customers.
- Excellent communication and interpersonal skills.
- Outspoken, cheerful, dynamic character with positive attitude.
- Able to manage and facilitate small-scale events in outlet/bars.
- Proactive and result oriented.
