The Role
We are seeking a data-driven Retention Marketing Specialist to own the mid-funnel of the customer journey, from first order to loyal, repeat usage. You will turn behavioral data into targeted, high-impact engagement programs that increase retention, reduce churn, and grow customer lifetime value across our verticals.
Key Responsibilities
- Build and maintain behavioral cohorts in the Analytics tool like Mixpanel/Amplitude (new, active, at-risk, dormant, churned) and translate insights into actionable segmentation strategies
- Design, execute, and optimize targeted in-app promotions, push notifications, SMS, and email campaigns tailored to each cohort
- Develop automated lifecycle journeys, including onboarding, second-order conversion, reactivation, and win-back flows
- Analyze funnel performance to identify drop-off points and implement data-backed interventions
- Define and track core KPIs: retention rate, churn rate, order frequency, CLV, and promotional ROI
- Run structured A/B tests on offers, messaging, timing, and channels, and scale what performs
- Partner with Product, Data, and Commercial teams to align retention initiatives with business objectives
- Deliver regular performance reports and recommendations to leadership
Requirements
- 3–4 years of experience in CRM, retention, or lifecycle marketing, ideally in a B2C app-based environment (quick-commerce, e-commerce, delivery, or fintech)
- Strong hands-on proficiency with Mixpanel or comparable analytics platforms (Amplitude, CleverTap, Braze, MoEngage)
- Proven track record of improving retention and reducing churn through segmentation and targeted campaigns
- Solid analytical skills, with the ability to interpret data and convert it into clear commercial actions
