Performance Marketing & Growth Specialist (Lead Generation)
Company: Wiselearn Institute, a PMI Authorized Training Partner
Location: Dubai, UAE (on-site or hybrid, to be discussed)
Type: Full-time
About WiseLearn
WiseLearn Institute delivers professional certification training (PMP, Lean Six Sigma, ISO 9001 Lead Auditor, AI for Leaders) to professionals and corporates across the UAE, KSA and Qatar. We’re a lean team where one person can have a major impact on revenue.
The role
You will own paid lead generation and the tracking behind it. Success is measured in qualified leads and enrolments, not clicks or cheap leads. You’ll work closely with our sales team and growth lead to improve lead quality and cost per enrolment.
Key responsibilities
- Plan, launch and optimize lead generation campaigns on Meta and Google Ads (LinkedIn and ChatGPT Ads as future channels)
- Set up and maintain conversion tracking: GTM, GA4, Meta Pixel and Conversions API, and offline conversion feedback from our CRM (Zoho)
- Build funnel reporting from ad click to lead to qualified lead to enrolment, with weekly insights and recommendations
- Improve landing pages and lead forms through A/B testing
- Support CRM automation: lead routing, follow-up sequences and lead-quality feedback
- Work with the growth lead on SEO and content priorities, and brief designers and freelancers
- Make minor WordPress updates (landing page edits, tracking tags)
- Create basic ad creatives and copy using Canva and AI tools
Requirements
- 3+ years of hands-on performance marketing, with demonstrated ownership of Meta and Google lead gen accounts
- Proven experience with GTM, GA4, Meta CAPI and conversion tracking
- Comfort with CRM data (Zoho, HubSpot or similar) and tying ad spend to revenue
- Strong analytical thinking and clear written reporting
- Experience in the UAE/GCC market or B2C/B2B education, training or high-ticket lead gen is a strong advantage
- Fluent English; Arabic is a plus
Nice to have
- Basic SEO and content workflow knowledge
- Familiarity with AI tools and marketing automation
- Basic design skills (Canva, Figma) and light WordPress experience
What we offer
- Direct ownership and visibility with the leadership team
- Real budgets, real data and room to grow the role
- Performance-linked incentives for qualified enrolments
