Job Title: Performance Marketing Specialist
Location: Fully Remote
Language Requirements: Fluent Arabic and English
Overview:
We are looking for a motivated and hands on Performance Marketing Specialist to join our team on a fully remote basis. The ideal candidate will have experience setting up, managing and optimising Google Ads campaigns, along with a good understanding of SEO. We are looking for someone who is organised, proactive and confident managing campaigns independently to deliver strong results for our clients.
Responsibilities:
• Develop and execute comprehensive Facebook, Google Ads, and Social Ads strategies, optimizing campaign performance for diverse client portfolios.
• Manage monthly paid advertising budgets effectively to ensure optimal ROI and client satisfaction.
• Explore emerging media avenues and contribute to strategic media plans for enhanced campaign reach and effectiveness.
• Conduct in-depth audience research to inform precise campaign segmentation and targeting strategies.
• Implement advanced tracking and analytics techniques to measure campaign performance and provide insightful recommendations for optimization.
• Collaborate closely with creative teams to develop high-converting ad creatives aligned with campaign objectives.
• Craft compelling ad copy, conduct thorough keyword research, and facilitate seamless integration between organic and paid search efforts.
• Stay abreast of industry best practices and algorithm changes, adapting strategies and tactics accordingly to maximize campaign success.
• Analyze campaign performance using reporting tools and metrics, offering strategic insights and optimization recommendations to achieve client goals.
Requirements:
• 3+ years of hands on experience in digital marketing, with a strong focus on paid media management.
• Fluent in both Arabic and English, with excellent written and verbal communication skills.
• Proficiency in Facebook Business Manager, Google Ads, and analytics tools, demonstrating a deep understanding of campaign setup, optimization, and performance measurement.
• Strong analytical and reporting skills, with the ability to interpret data and draw actionable insights to drive campaign success.
• In-depth knowledge of SEO principles and various digital marketing channels, contributing to holistic marketing strategies.
• Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast paced environment.
• Familiarity with tracking, web analysis, and CRM tools such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau, Google Optimize, Hotjar, and HubSpot.
Skills:
• Extensive experience managing Paid Search and Social Media platforms, with a proven track record of delivering results.
• Proficient in Google Analytics and other digital marketing software, leveraging data to inform strategic decision-making.
• Understanding of product led marketing funnels and lead lifecycle processes, driving customer acquisition and retention strategies.
• Familiarity with CRM systems, preferably HubSpot and Intercom, facilitating seamless integration and data driven marketing initiatives.
• Proactive personality with a positive outlook, thriving in collaborative team environments and contributing effectively to project success.
