- Prepare annual marketing strategies that align with the operational and financial goals of the organization and monitor their execution.
- Conduct market research and competitor analysis, analyzing patient behavior to identify opportunities and potential target markets.
- Identify the most in-demand and profitable services (e.g., dental implants, dental evaluations, cosmetic dentistry, pediatric dentistry) and develop targeted campaigns for them.
- Propose offers, packages, and loyalty programs in coordination with the medical and financial management.
- Manage the online presence and optimize visibility through search engine optimization (SEO) and Google Maps.
- Launch and manage paid campaigns on social media platforms and search engines, tracking their return on investment.
- Monitor the patient journey from inquiry to appointment booking and visit, minimizing gaps.
- Collaborate with influencers and advertising agencies, evaluating their performance.
- Build partnerships with insurance companies and institutions to promote their health programs to their members.
- Represent the organization at conferences, exhibitions, community events, and health awareness initiatives.
- Manage relationships with suppliers, agencies, and partners, evaluating their performance.
- Prepare the annual marketing budget and ensure compliance, calculating the return on investment for each marketing channel.
- Prepare monthly and quarterly reports for senior management that outline results and recommendations.
- Ensure compliance with all advertising and marketing materials with the regulations and guidelines issued by the Ministry of Health and relevant authorities, avoiding any unproven treatment claims and respecting patient data privacy.
- Guide the marketing team, distribute tasks, evaluate their performance, and develop their skills.
Skills
• Strategic planning and preparation of annual marketing plans.
• Data analysis and measuring return on investment (ROI) and developing performance dashboards.
• Managing paid campaigns on Google Ads, Meta, Snapchat, and TikTok.
• Search engine optimization (SEO) and managing Google Maps visibility.
• Utilizing patient relationship management (CRM) systems and automation tools.
• Preparing budgets and negotiating with agencies and suppliers.
• Writing health content and understanding advertising regulations in the healthcare sector.
• Team leadership, motivation, and task delegation.
• Effective communication and persuasion, interacting with physicians and senior management.
• Creativity, problem-solving, and decision-making under pressure.
• Organization and time management, adhering to deadlines.
• Confidentiality and safeguarding data privacy.
• Bilingual proficiency in Arabic and English, both written and spoken.
