Job description:
MEFMA Overview:
The Middle East Facilities Management Association (MEFMA) is a non-profit, professional regional association headquartered in Dubai. It is dedicated to developing the Facility Management (FM) industry across the Middle East.
MEFMA supports the sector through a wide range of activities, including:
- Organizing FM events and conferences
- Building and delivering professional FM training courses and exams
- Publishing industry reports and thought leadership content
- Operating as a membership-based association for FM professionals and entities
MEFMA serves Middle East countries and works daily with a diverse group of stakeholders across the region. Despite its broad regional reach, MEFMA operates with a small team of highly capable professionals, each playing a critical role in delivering impact efficiently and at high standards.
Key Qualities and Expectations:
The Marketing Executive is responsible for planning and executing MEFMA’s marketing and communications activities, strengthening the association’s brand presence, and driving engagement across its digital channels. The role supports the promotion of MEFMA’s membership, training, events and initiatives, while contributing to marketing strategies that enhance visibility, audience engagement and organizational growth.
The role requires a blend of strategic thinking, creative execution, strong organizational and time-management skills, attention to detail, and effective communication, coordination, and negotiation abilities.
An ownership mentality and a flexible, responsible, proactive, and can-do attitude is a baseline requirement for all MEFMA team members, as each is an ambassador of MEFMA to our members, partners, vendors, and the industry.
Roles & Responsibilities:
- Marketing Strategy: Develop and implement a comprehensive marketing strategy aligned with MEFMA’s objectives
- Brand Management: Cultivate a strong brand identity through consistent messaging, visual design, and internal alignment, ensuring a unified brand experience across all platforms
- Digital Marketing: Manage website, social media, email campaigns, and SEO activities Public Relations: Manage media relations, press releases, and relevant publications
- Website Management: Manage content creation and updates, collaborate with the web developer, and ensure all website pages are accurate and up to date
- Graphic Design: Oversee marketing and communication design requirements
- Marketing Growth & Partnerships: Identify new marketing opportunities and strategic partnerships to expand MEFMA’s reach
- Advertising & Promotions: Manage advertising activities and generate revenue through promotional opportunities
- Marketing Analytics & Reporting: Track marketing performance and prepare regular reports
- Marketing Budget: Prepare and manage the marketing budget effectively
- Marketing & Events Correspondence: Respond to inquiries received through email, website, and social media channels
- Marketing Trends & Innovation: Stay updated on relevant marketing trends, tools, and technologies
- Regional Representation: Represent MEFMA at relevant meetings, events, workshops, and conferences.
Other duties as required and assigned by the Events Manager and Executive Director
Skills
Requirements:
- Must be of Arab nationality
- Excellent communication skills, with fluency in both Arabic and English (spoken and written)
- Minimum 3 years of relevant experience in marketing, communications or a similar role Strong attention to detail and organisational skills, with the ability to manage multiple priorities and meet deadlines
- Ability to travel and represent MEFMA regionally
