The Role
We are looking for a highly skilled, results-driven freelance performance marketer with a proven track record in managing and scaling successful e-commerce advertising campaigns across Meta and Google.
This is not a basic campaign management role. We need someone who understands the full performance marketing funnel, knows how to turn advertising budgets into profitable revenue, and can continuously optimize campaigns to achieve outstanding results.
Key Responsibilities
- Develop, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Build and execute performance-driven strategies focused on increasing website traffic, conversions, sales, and overall revenue.
- Manage campaign budgets effectively, with a focus on maximizing ROAS and achieving a healthy cost per acquisition (CPA).
- Conduct audience research, competitor analysis, retargeting, and customer segmentation.
- Develop and test different campaign structures, creatives, ad copy, audiences, and conversion strategies.
- Implement and monitor tracking systems, including Meta Pixel, Conversion API, and Google Analytics 4.
- Analyze campaign performance and make data-driven decisions to continuously improve results.
- Identify opportunities for scaling successful campaigns while maintaining profitability.
- Provide regular performance reports, insights, and actionable recommendations.
- Stay up to date with the latest advertising trends, platform updates, and performance marketing strategies.
Requirements & Qualifications
- Minimum 1-3 years of hands-on experience managing Meta and Google Ads.
- Proven experience working with e-commerce brands, preferably in fashion, jewelry, beauty, or lifestyle.
- Demonstrated success in scaling online sales through paid advertising.
- Strong understanding of ROAS, CPA, CTR, CPC, conversion rates, and other key performance metrics.
- Advanced knowledge of Meta Ads Manager and Google Ads
- Experience managing and optimizing meaningful advertising budgets.
- Strong analytical skills and the ability to translate data into actionable strategies.
- Ability to work independently, take initiative, and deliver measurable results.
