About Zetta
Zetta Global is a visionary Information Technology and Consultancy services company headquartered in Houston, TX. We specialize in advanced technology solutions, AI-driven innovations, intelligent operations, and strategic IT consulting. Through our proprietary approach, Zetta Harmony, we seamlessly blend creativity, artificial intelligence, and technology to deliver transformative value and unlock limitless possibilities for our clients worldwide.
The Role
We are looking for a lead-level Lead Generation (SDR/BDR) professional to build and run the pipeline-generation engine for all of Zetta's service lines across MENA: our Talent services (EOR, Staffing, Talent Management, and Tech Outsourcing) and our Product and Data Engineering services. This role is experienced enough to own the function and set it up independently, without needing close supervision.
You take a prospect from zero to a booked meeting. You find the right companies and decision-makers, open the conversation, qualify their interest, and arrange a meeting with the business development lead responsible for that service line, who then runs the full sales conversation and closes the deal. Your success is measured by the number and quality of qualified meetings you book.
AI and automation are central to how you work. You will use them to make research, outreach, and follow-up faster, more personalized, and more consistent than manual prospecting.
Key Responsibilities
• Own the top of the sales funnel for all Zetta service lines (Talent services and Product and Data Engineering) across MENA and the GCC, from identifying a target to a booked meeting
• Research and build target account lists for each service line, matching its ideal client profile, and map company structures, ownership, and partnerships (parent companies, subsidiaries, group relationships) to avoid duplicate or misdirected outreach
• Identify key decision-makers at target companies (e.g. founders and executives, HR, Business Development, Sales, or Technology, Product, and Data leadership) and compile accurate contact details
• Run outbound outreach across LinkedIn Sales Navigator, email, and phone: personalized first-touch messages, tailored to each service line, and structured follow-up sequences that open conversations with senior decision-makers
• Qualify interest using agreed criteria (need, timing, and decision authority) and book qualified meetings directly into the calendar of the relevant business development lead
• Prepare a concise briefing note before every meeting: company background, structure, the decision-maker, relevant market context, and likely needs
• Use AI and automation to scale the work: AI tools for research, enrichment, personalized message drafting, and summarizing; automated sequences, CRM updates, reminders, and reporting; and continuous testing of messaging, targeting, and channels to improve results
• Monitor market signals (company expansions, new partnerships, funding news, hiring trends) and competitor activity (pricing models, service lines, positioning) to time and sharpen outreach
• Maintain accurate records of every account, contact, touchpoint, and meeting in the CRM, and report on pipeline metrics: outreach volume, response rate, meetings booked, show rate, and conversion to opportunity
• Own the messaging, outreach campaigns, and follow-up of leads from events and conferences
• Document playbooks, templates, and automations for each service line so the process is repeatable and can be handed to future team members
Qualifications
• Bachelor's degree in Business, Marketing, or a related field
• 5+ years of hands-on experience in B2B lead generation, prospecting, SDR/BDR, or market research roles, ideally in technology services, outsourcing, staffing, recruitment, or product and data engineering services
• Proven record of booking qualified meetings for a sales team, with numbers you can share
• Experience with LinkedIn Sales Navigator and a CRM
• Ability to quickly understand and clearly explain both talent services and technical product, data, and AI engineering services to prospects
• Practical experience using AI tools (e.g. ChatGPT, Claude, Perplexity) and automation to speed up research, outreach, and reporting, and comfort building simple automated workflows
• Excellent written and spoken communication in Arabic and English, and confidence reaching out to senior decision-makers
• Analytical, organized, and self-driven, comfortable building a process from scratch with limited supervision
• Understanding of GCC and wider MENA business culture is a plus
Market Scope
• Expected to cover target accounts across the region (GCC, Levant, North Africa, etc.)
Tools
LinkedIn Sales Navigator will be provided. We encourage and support the use of AI tools in daily work.
Why Join Zetta Global?
A chance to build the pipeline-generation engine of a fast-growing, technology-driven organization from the ground up, with real ownership of how prospects are found and reached, AI-first ways of working, and close collaboration with business development leadership across Zetta's service lines.
What We Offer
• Competitive base salary plus a commission structure linked to qualified meetings booked and the pipeline you generate
• LinkedIn Sales Navigator and the freedom to use AI and automation to work smarter
• The opportunity to shape the lead generation process and grow with a sales organization that is scaling
Equal Opportunity Statement
Zetta is proud to be an equal opportunity workplace. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. If you have a disability or special need that requires accommodation, please let us know.
