Identify, source, and evaluate KOLs across overseas markets, and lead partnership negotiations. Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as TikTok, Instagram, and other major social media channels.
Develop creative marketing campaigns and communication strategies based on the brand positioning and local market insights. Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
Monitor and evaluate the effectiveness of KOL marketing campaigns by analyzing key performance metrics, including engagement rate and conversion rate. Provide data-driven optimization recommendations, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
Collaborate closely with Product and cross-functional teams to ensure influencer content is aligned with the brand positioning and business objectives.

Qualifications

Bachelor's degree or above.
At least 4 years of experience in overseas KOL/Influencer Marketing, with a strong understanding of the ecosystems of TikTok, Instagram, YouTube, and other major social media platforms.
Strong localization and market insight, with a deep understanding of local culture, consumer behavior, social media trends, and the influencer ecosystem. Candidates with hands-on marketing experience in the local market are highly preferred.
Excellent communication, coordination, and project management skills, with the ability to drive cross-functional collaboration and execute campaigns effectively.
Fluent in English as a working language. Arabic language proficiency is required.

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About the company

Meituan

Retail • 1,000+ employees

Adhering to the ‘Retail + Technology’ strategy, Meituan commits to its mission that 'We help people eat better, live better'. Since its establishment in March 2010, Meituan has advanced the digital upgrading of services and goods retail on both supply and demand sides. Together w…

Job Responsibilities

Identify, source, and evaluate KOLs across overseas markets, and lead partnership negotiations. Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as TikTok, Instagram, and other major social media channels.
Develop creative marketing campaigns and communication strategies based on the brand positioning and local market insights. Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
Monitor and evaluate the effectiveness of KOL marketing campaigns by analyzing key performance metrics, including engagement rate and conversion rate. Provide data-driven optimization recommendations, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
Collaborate closely with Product and cross-functional teams to ensure influencer content is aligned with the brand positioning and business objectives.

Qualifications

Bachelor's degree or above.
At least 4 years of experience in overseas KOL/Influencer Marketing, with a strong understanding of the ecosystems of TikTok, Instagram, YouTube, and other major social media platforms.
Strong localization and market insight, with a deep understanding of local culture, consumer behavior, social media trends, and the influencer ecosystem. Candidates with hands-on marketing experience in the local market are highly preferred.
Excellent communication, coordination, and project management skills, with the ability to drive cross-functional collaboration and execute campaigns effectively.
Fluent in English as a working language. Arabic language proficiency is required.

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KOL Marketing Manager

About the company

French-Speaking Customer Experience Specialist

Potential Agency Leader

Software Business Analyst

Head of support services (F/M) - Lebanon

Part-Time General Dentist

Wiz in social media and web design and construction

Potential Agency Leader - S.P.E.A.R

Social Media Manager

Information Governance Manager

(Senior) Accountant

Prospecting Specialist

Online Sales Specialist

Telesales Associate (Remote)

Business developer ( On Site and Remote )

Junior Lawyer Trainee

Chef De Partie

Business Development Representative

Business Development Manager

Civil Structural Engineer

Regional Senior Officer, Programs & Operations - British RC

Software and Business Solutions Specialist

Customer Experience Lead

Office Manager

Customer Business Development

Sales Representative

Technical Sales Engineer

Product Specialist

Senior Accountant