Al-Futtaim Automotive | Honda | Cairo, Egypt
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim has grown into one of the most diversified and progressive privately held regional businesses, headquartered in Dubai.
Operating across multiple sectors and markets, Al-Futtaim is committed to delivering exceptional customer experiences and building businesses that make a positive impact across the communities in which it operates.
About the Role
We are looking for an experienced Head of Sales – Honda to lead the sales function and drive commercial performance across the Honda showroom network in Egypt.
The role will be responsible for developing and executing the overall sales strategy, delivering volume and revenue targets, optimising showroom performance, and ensuring a consistent and exceptional customer experience across all locations.
The successful candidate will have a strong track record in automotive retail sales, with proven experience managing multiple showrooms or branches, leading large sales teams, and delivering results across a distributed retail network.
This is a senior leadership role requiring strong commercial acumen, operational discipline, people leadership, and the ability to translate market opportunities into sustainable sales growth.
What You Will Do
Sales Strategy & Business Performance
- Develop and execute the overall Honda sales strategy in line with business objectives and market opportunities.
- Translate annual sales targets into clear objectives for each showroom and sales channel.
- Drive achievement of vehicle volume, revenue, gross margin, market share, and profitability targets.
- Monitor sales performance across the showroom network and identify opportunities, risks, and corrective actions.
- Develop and implement initiatives to improve conversion, productivity, customer retention, and overall sales performance.
- Provide regular sales performance updates, forecasts, and recommendations to senior management.
Multi-Showroom Leadership
- Lead and oversee the performance of multiple Honda showrooms across Egypt.
- Ensure consistent implementation of sales processes, standards, and commercial strategies across all locations.
- Establish clear performance expectations and KPIs for showroom and sales leadership teams.
- Conduct regular showroom performance reviews and ensure timely action plans are implemented where performance is below target.
- Optimise showroom capacity, sales coverage, lead allocation, and sales resources based on market demand and business priorities.
- Ensure consistent execution of Honda brand and customer experience standards across the network.
Team Leadership & Development
- Lead, coach, and develop showroom managers and senior sales leaders to build a high-performing sales organisation.
- Establish a performance-driven culture focused on accountability, customer experience, and continuous improvement.
- Identify talent gaps and work closely with HR and Talent Acquisition on recruitment and succession planning.
- Develop sales capability through structured coaching, training, and performance management.
- Build strong leadership pipelines across the showroom network.
Customer Experience & Sales Excellence
- Ensure a consistent and differentiated customer journey across all Honda showrooms.
- Monitor customer feedback, conversion rates, sales processes, and showroom experience.
- Drive initiatives to improve customer satisfaction, retention, and referral opportunities.
- Ensure sales teams consistently follow defined processes and customer engagement standards.
- Partner with Marketing and Customer Experience teams to maximise lead generation and conversion.
Commercial & Market Management
- Monitor automotive market trends, competitor activity, pricing, promotions, and customer behaviour.
- Provide market insights and recommendations to support pricing, product positioning, and sales planning.
- Partner closely with Marketing, Aftersales, Finance, Supply Chain, and other functions to optimise the end-to-end customer and commercial journey.
- Monitor vehicle stock levels and ensure effective alignment between inventory availability and sales demand.
- Support the development of tactical campaigns and initiatives to maximise sales opportunities.
Governance & Performance Management
- Establish and monitor key sales KPIs across the Honda network.
- Ensure accurate sales forecasting and pipeline management.
- Review showroom profitability and productivity indicators.
- Ensure compliance with company policies, Honda standards, and relevant commercial controls.
- Identify opportunities to improve sales processes, reporting, systems, and overall operational efficiency.
What You Will Need
- Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline.
- 12+ years of progressive experience in automotive sales, with significant experience in senior sales leadership positions.
- Proven experience managing multiple automotive showrooms, branches, dealerships, or retail locations.
- Strong track record of delivering sales targets across a multi-location retail network.
- Experience managing and developing large sales teams, including Showroom Managers and Sales Managers.
- Strong understanding of automotive retail sales cycles, customer journeys, lead management, vehicle inventory, and showroom operations.
- Strong commercial understanding of pricing, margins, market share, forecasting, and sales performance management.
- Experience working with premium, Japanese, or international automotive brands would be an advantage.
- Strong understanding of the Egyptian automotive market and competitive landscape.
- Excellent analytical skills with the ability to use data to drive commercial decisions.
- Strong negotiation, influencing, communication, and stakeholder management skills.
- Strong leadership presence with the ability to inspire and hold teams accountable for results.
