Omega Software is looking for a Head of Marketing to lead our international growth.
About the role:
This is a senior, trusted role.
What you will do
- Build and own the marketing plan across our current markets and new ones as we expand
- Brief, manage and challenge our team, and approve all campaigns before launch
- Monitor Google, Meta and LinkedIn campaigns, website performance and conversions
- Move budget toward what works and cut what does not
- Make sure every lead is tracked from first contact to signed client
- Work closely with sales on lead quality and follow up
- Lead product launches and build case studies, testimonials and demo content
- Guide our in house designer and protect brand consistency
- Run a referral program for existing clients and support our resellers
- Report monthly on spend, leads, signed clients and cost per client
What we are looking for
- At least 5 years in marketing, with at least 3 in a leadership role
- Experience marketing software, technology or services to businesses
- Proven experience managing agencies and paid advertising budgets
- Hands on knowledge of Google Ads, Meta Ads, LinkedIn Ads and Google Analytics
- Experience using a CRM and building lead generation reports
- Experience marketing across the Middle East, and the ability to take campaigns into new international markets
- Fluent in Arabic, English, and French.
- Comfortable with numbers and making decisions from data
- Creative, with a strong eye for content and campaign ideas
- Trustworthy, independent and able to work closely with leadership based abroad
Nice to have
- Experience in retail, hospitality or restaurant technology
- Experience launching software products or features
- Experience with WhatsApp Business marketing
