Role Objectives:
Own client growth across Connect Money's card programs, from issuance to activation, usage, and revenue per client. Lead Customer Value Management (CVM) strategy and execution, manage the merchant activation and telesales teams, and use data and customer insights to design targeted campaigns that turn issued cards into active, high-value portfolios.
Key Responsibilities:
Client Growth & CVM Strategy
- Develop and own monthly CVM plans per client, including: Acquisition & activation campaigns, usage stimulation offers and retention & reactivation initiatives.
- Define clear objectives, target segments, offers, timelines, and expected ROI for each campaign.
- Align CVM plans with client business goals and Connect Money revenue levers (interchange, float, lending).
CVM Execution & Stakeholder Management
- Lead end-to-end execution of CVM campaigns, coordinating with: Internal teams (Operations, Tech, Marketing, Service Delivery) and client stakeholders (Marketing, Sales, Loyalty, Operations).
- Ensure on-time, on-ground execution of campaigns across digital, merchant, and telesales channels. Act as the single growth owner per client, ensuring accountability and momentum.
Merchant Activation & Telesales Leadership
- Lead and manage merchant activation & telesales teams responsible for: Card issuance support, activation calls and onboarding, usage stimulation and repeat transactions.
- Translate CVM plans into daily, weekly, and monthly execution targets for the teams.
- Track team productivity, conversion rates, and impact on growth KPIs.
- Continuously optimize scripts, incentives, and targeting to improve results.
Performance Monitoring & Growth Optimization
- Monitor client portfolio performance on a weekly and monthly basis.
- Identify:Underperforming segments, upsell and cross-sell opportunities and campaign optimization opportunities
- Proactively recommend data-backed actions to improve ROI and client satisfaction.
Data Analytics & Dashboards
- Own the growth analytics framework for CVM and client performance.
- Define and track core KPIs including: Issued cards, monthly Active Customers (MAC), transactions & APV and revenue per client (interchange, float, lending)
- Build and maintain client and internal dashboards (weekly/monthly) to: Track performance vs targets, measure campaign impact and enable faster decision-making
- Work with data/tech teams to ensure data accuracy, clarity, and automation where possible.
Reporting & Client Impact
- Produce monthly CVM performance reports per client, covering: Campaigns executed, KPI performance vs targets, ROI analysis and key learnings and next-month recommendations
- Ensure transparent reporting that clearly demonstrates Connect Money’s value and growth impact to clients.
