ABOUT PRO
PRO is a fitness and wellness platform in Lebanon connecting clients with vetted coaches and specialists through our website and mobile app. Clients can discover, book and pay for personalized sessions at home, at partner venues, online or outdoors—without club membership fees.
Because Fitness is Personal.
THE ROLE
We’re looking for a Lebanon-based freelance Paid Media Specialist to plan, manage and optimize our paid advertising campaigns, helping us grow app downloads, registrations and first paid bookings.
You will work directly with PRO’s founder and coordinate with our content creator and technology provider. Content production is already covered; your focus will be media planning, campaign execution, optimization and performance analysis.
KEY RESPONSIBILITIES
• Develop a focused paid media plan and recommend budget allocation across Meta and Google, with TikTok where relevant.
• Set up, launch and manage campaigns, including audience targeting and retargeting.
• Monitor spending and optimize campaigns to improve acquisition costs and booking conversions.
• Test audiences, ad copy and creative assets, providing clear briefs and performance feedback to our content creator.
• Coordinate with our technology provider to verify website and app conversion tracking.
• Analyze the journey from ad engagement to app installation, registration and first paid booking, identifying drop-offs and improvement opportunities.
• Provide concise weekly reports covering results, insights and recommended actions.
WHAT WE’RE LOOKING FOR
• Proven hands-on experience managing Meta Ads and Google Ads.
• Strong analytical skills and the ability to connect campaign performance to business results.
• Experience with conversion tracking and reporting tools such as GA4, Google Tag Manager and Meta Events Manager.
• Familiarity with the Lebanese market.
• Ability to work independently, communicate clearly and collaborate with creative and technical teams.
• Professional working proficiency in Arabic and English.
Experience with mobile app campaigns, in-app event tracking, service-booking platforms or fitness and wellness businesses is highly desirable. TikTok Ads experience is a plus.
ENGAGEMENT
This is a freelance assignment on a monthly retainer, with scope and fees agreed before starting. Advertising spend is separate from the management fee.
HOW TO APPLY
Please send your CV or professional profile, two relevant campaign examples showing your role and measurable results, your availability and your proposed monthly management fee. Please identify any separate setup or tracking fees.
Apply through this LinkedIn listing.
Learn more about PRO:
Website: https://pro.fitness
App: https://pro.fitness/download
