Company Description Al Ahram Association press is one of the most established media and publishing organizations in Egypt, serving a broad audience with news, analysis, and editorial content. Based in Cairo, the association operates across print and digital platforms, with a strong focus on journalistic integrity and public service. The organization is committed to evolving its offerings to meet changing reader behaviors and digital consumption trends. Team members join a mission-driven environment that values innovation, quality content, and sustainable growth in the media sector.
Role Description The Director of Performance Marketing is a full-time, on-site role based in Cairo, Egypt. This role is responsible for developing and executing data-driven marketing strategies that drive audience growth, subscription revenue, and engagement across digital and print channels. Day-to-day responsibilities include planning performance campaigns, overseeing media buying, optimizing customer acquisition and retention funnels, and managing budgets for paid channels such as search, social, display, and programmatic. The Director will analyze campaign performance, prepare regular reports, and use insights to refine marketing tactics and improve return on investment. This role collaborates closely with editorial, sales, product, and analytics teams, leads and mentors the marketing team, and ensures that performance initiatives align with the organization’s broader brand and commercial objectives.
Qualifications
* Strong market planning and market research skills, with the ability to translate insights into actionable marketing strategies.
* Proficiency in marketing and marketing management, including campaign design, execution, and optimization across multiple channels.
* Experience connecting marketing activities to sales goals, with a track record of driving acquisition, retention, and revenue growth.
* Demonstrated ability to lead and develop high-performing teams, manage budgets, and work cross-functionally with editorial, product, and sales stakeholders.
* Advanced skills in performance marketing tools and platforms (e.g., Google Ads, Meta Ads, programmatic platforms), analytics tools (e.g., Google Analytics, data dashboards), and A/B testing methodologies.
* Excellent analytical, problem-solving, and decision-making abilities, with strong written and verbal communication skills in English; proficiency in Arabic is an advantage.
* Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or relevant certifications in digital marketing or analytics are beneficial.
* Experience in media, publishing, or subscription-based businesses is a plus, along with familiarity with the Egyptian market and regional consumer behavior.
