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Company Description Al Amoudi Group & Partners, founded in 1983, is a diversified business that has grown from strong family roots into a leading player in the food industry. The Group launched its first food brand, Baker’s Choice, in 2003, followed by well-known brands such as Bareeq Almas, Butterfly, and Al Tabakh Alsaeed, which are now part of customers’ daily lives. Operating across the Middle East and Africa, the company focuses on quality, innovation, and sustainable growth aligned with Saudi Arabia’s Vision 2030. Sustainability is integrated into all operations to create a positive impact on society and the environment. Core values of family, innovation, trust, and happiness shape the workplace culture and guide relationships with employees, customers, and partners.
Role Description The Channel Development Manager – Riyadh is a full-time, on-site role responsible for expanding and managing distribution channels for Al Amoudi Group’s food brands in the Riyadh market. This role involves identifying, onboarding, and nurturing channel partners, monitoring their performance, and ensuring alignment with sales targets and brand strategies. The manager will develop and execute channel business plans, coordinate promotional activities, and work closely with sales, marketing, and supply chain teams to optimize product availability and visibility. Daily tasks include analyzing market data, preparing performance reports, conducting regular partner meetings, and resolving operational issues to maintain strong, mutually beneficial relationships. The role also requires continuous assessment of market opportunities, competitive activity, and customer needs to support sustainable channel growth.
Role purpose :
Drive profitable growth across Retail (Modern Trade & E-Commerce) and Wholesale/Distributor
channels throughout Saudi Arabia, with a Riyadh focus. Act as a key commercial partner to the
Head of Business Development & Marketing and the Head of Sales — combining strategic thinking
with hands-on execution to capture growth, strengthen customer relationships, and expand
distribution.
Qualifications :
Key responsibilities :
Requirements :
