Job DescriptionJob Purpose:A brand and portfolio co-custodian across designated markets, brands and growth initiatives in Middle East Africa.
The Assistant Brand Manager will report into and work in close partnership with the MEA Petcare Brand Manager to deliver against growth objectives by supporting the design & execution of Pet brand strategy and coordinating marketing activities to achieve specific brand objectives, including NSV, share and pet parent recruitment targets in alignment with regional targets.
The Assistant Brand Manager must have the experience and skillset to develop and shape portfolio strategy, develop innovation from inception to execution, execute communications and media, optimize activity calendar, while ensuring excellence in execution on ground.
Roles & ResponsibilitiesBrand & Portfolio Management Support
Innovation & Renovation Execution* + Support the management and tracking of the Petcare 3-year innovation & renovation pipeline across assigned brands and project workstreams. + Coordinate the adaptation of global/regional innovation toolkits while identifying requirements for locally developed initiatives. + Manage the coordination and approval of packaging artwork for new product launches, renovations, and multi-country adaptations, ensuring alignment with brand design guidelines, regional regulatory standards, and production timelines. + Balance between Developing locally relevant innovation from local factories and launching European innovations that are relevant to the market + Lead post-launch performance reviews, capturing key learnings and identifying opportunities for future initiatives
Integrated Brand Communication & Content Activation* + Adapt global creative assets to resonate with pet parents across diverse MEA cultures and regulatory environments + Collaborate closely with creative, media and PR agencies and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints to ensure best in class ROI on media spend.
Cross-functional Project Management & Operational Excellence* + Co-lead the cross-functional project teams alongside Activity Management to coordinate all functional inputs (Supply Chain, Regulatory, Sales, Finance) required to deliver on-time market execution. + Collaborate with Customer Marketing and DCom teams to develop impactful activation toolkits, point-of-sale and market activation guidelines. The Global pipeline. + Efficiently track and manage allocated marketing budget, ensuring accurate forecasting and PO management.
Education & Professional QualificationsBachelor Degree in a relevant field, Master’s is a plus
Knowledge / Experience
