Senior Specialist Omni Channel Marketing WHS EMCArea: EMC
Department: Brand Marketing
Direct Reporting Line: Manager Omni Channel Marketing WHS
Subsidiary/country: UAE
Location: Riyadh, Saudi Arabia
GSMS Grade: P1
Number of Personnel Managed: NA
Purpose & Overall Relevance For The OrganizationLead the development, execution, and optimization of omni-channel Marketing & Activation within the wholesale channel. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels.
Key Responsibilities
- * Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments.
- Ensure the global guidelines delivers against the accounts omni-channel marketing requirements.
- Create a plan for additional country or account specific omni channel marketing needs.
- Supervise and support specialist omni channel in account management and account marketing plan.
- Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
- Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
- Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.
- Create bespoke moments for relevant partners based on their category focus.
Omni-Channel WHS Planning & Execution
- Forecast and manage budgets based on the seasonal calendar, strategy, and order book.
- Oversee sell-out support budgets, ensuring cross-functional alignment with Sales, Finance, and line manager.
- Ensure on-budget delivery and compliance with internal audit requirements.
- Drive best-in-class space management and omni-channel executions.
- Support vendor, supplier, and agency sourcing and training with Omni Planning & Execution.
- Provide feedback on global toolkits to enhance WHS execution standards.
- Support development and rollout of consumer activations across CRM, DPC, social, and partner channels.
- Coordinate Back-to-Trade deliverables with DTC teams (training, reporting, implementation).
- Contribute to promotional and traffic-driving initiatives to maximize conversion at retail.
- Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
- Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC.
Training & Reporting
- Prepare reports on the implementation of all omni channel initiatives.
- Provide detailed budget reporting across omni channel executions.
- Deliver training to the Back to Trade Field team and partner store teams.
- Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation.
Key Relationships
- * External key account partner leads
- EMC Channel leads, sales managers, and their teams
- EMC Omni Planning and Execution Team
- EMC CTC, Brand Comms, Digital & MOPS
- EMC Finance team
- EM Hub omni channel team
- Market Omni-Channel agencies and vendors
Knowledge, Skills, And Abilities
- * Marketing and sales knowledge/experience across sport and fashion/lifestyle
- Strong collaboration ability
- Experience in Key Account Management & Negotiation skills
- Retail expertise
- Visual Awareness
- Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
- Proven track record in trade marketing, brand marketing, account management
- Excellent presentation skills
- IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced
Requisite Education And Experience / Minimum Qualifications
- * University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
- Over 4-5 years of retail, sales and/or marketing experience
- Fluent in English
- Proficiency in Arabic / English is a plus.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
