As product manager is a strategic role responsible for guiding a product's lifecycle from initial concept to launch and ongoing growth.
Product manager defines the product vision, build the roadmap, and align cross-functional teams to satisfy real customer needs.
‘Medicatechnology’ is looking for a Product Manager to join our team.
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Lead the development and execution of go-to-market strategies, including positioning, messaging, and promotional plans. Ensure successful products trend.
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Develop and manage the product’s budget, including forecasting, P&L management, conferences, events, and product growth.
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Manage the product lifecycle and monitor product performance, market conditions, and marketing adjustments to strategy as necessary to maximize product success.
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Conduct market research to identify customer needs, market trends, and competitive landscape.
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Evaluate and select key marketing opportunities, such as industry conferences and promotional events, to maximize brand visibility and impact.
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Analyze sales data and marketing metrics to evaluate the effectiveness of marketing campaigns and make recommendations for improvements.
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Work closely with cross-functional teams, regulatory, legal, supply chain, and sales to ensure timely and efficient product development, approval, alignment on marketing strategies and commercialization.
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Engage with healthcare professionals, patients, and other stakeholders to gather insights and feedback & use this information to refine product strategy and improve products offerings.
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Construct and implement the annual marketing plans for the products in alignment with the BUM by organizing actions, tactics, and priorities.
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Develop and execute comprehensive product strategies that align with the company’s business objectives.
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Conduct marketing activities to serve customers’ needs in collaboration with the sales and medical departments.
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Ensure proper implementation of the field force on using the promotional material.
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Assess product performance by analyzing competitor data and identify customer insights to develop a customer-centric comprehensive approach.
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Develop, maintain, and retain a solid business relationship with key opinion leaders (KOLs).
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Strategically evaluate and select key marketing opportunities, such as industry conferences and promotional events, to maximize brand visibility and impact.
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Oversee the planning and execution of marketing activities to ensure alignment with the brand’s strategic goals and effective use of resources.
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Conduct product knowledge orientation sessions for new hires to ensure they are well-versed in brand and product details.
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Update existing medical representatives on the latest trends, product developments, and industry insights to keep them informed and effective in their roles.
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Communicate with vendors to implement marketing initiatives and ideas, including overseeing the design and production of promotional materials and products in compliance with the company’s policies.
Education: Bachelor’s degree in pharmacy, Veterinary Science, or a related medical field.
Experience: 5 years of sales experience is required, with a minimum of 3 years’ experience in brand management within a specific therapeutic area.
