Marketing & Content Specialist – Beauty & Cosmetics
Company: Sawaya Group
Location: Badaro, Beirut, Lebanon
Employment Type: Full-Time
Experience: Ideally 3–5 Years
Industry: Beauty & Cosmetics
About Us
Fadi Sawaya SAL is a beauty and cosmetics company representing a portfolio of internationally recognized and innovative brands, including PROVOC Makeup, PROVOC Nails, Gelish, Morgan Taylor, and Clashes.
We are looking for a creative, ambitious, trend-savvy Marketing & Content Specialist who lives and breathes beauty, understands social media culture, and knows how to turn creative ideas into impactful marketing campaigns.
This is an exciting opportunity to take ownership of our brands' marketing activities, develop their digital presence, and bring fresh ideas to life across Lebanon and regional markets, particularly the GCC.
We want someone who is equally comfortable brainstorming a viral TikTok concept, directing a professional photoshoot, coordinating an influencer campaign, and analyzing the numbers behind a successful launch.
Key Responsibilities
1. Social Media Management & Content Creation
- Develop and execute engaging content strategies for Instagram, TikTok, Facebook, and other relevant platforms.
- Create original, trend-driven content, including Reels, TikToks, short-form videos, stories, and engaging visuals.
- Manage content calendars, publishing schedules, community engagement, and social media messaging.
- Write compelling captions and marketing copy in both Arabic and English, adapting tone and messaging to different audiences.
- Stay ahead of emerging beauty trends, viral content formats, social media developments, and competitor activities.
- Feel confident appearing on camera occasionally to create authentic, engaging brand content, product demonstrations, and behind-the-scenes videos.
2. Creative Direction & Photoshoot Production
- Conceptualize and coordinate creative photoshoots and video productions for product launches, campaigns, and social media.
- Develop mood boards, creative briefs, shot lists, and visual concepts.
- Direct photoshoots to ensure brand consistency, creative quality, and compelling storytelling.
- Scout suitable shooting locations and coordinate logistics, styling, props, and production requirements.
- Source and maintain relationships with photographers, videographers, models, makeup artists, production teams, and modeling agencies.
- Oversee the editing and delivery of high-quality photo and video assets.
3. Influencer Marketing & UGC
- Identify, approach, and build relationships with relevant beauty influencers, makeup artists, content creators, and brand ambassadors.
- Manage influencer collaborations from initial outreach and negotiation to content delivery and performance evaluation.
- Develop and coordinate User-Generated Content (UGC) campaigns that feel authentic and connect with the target audience.
- Organize product seeding, PR packages, gifting initiatives, and influencer activations.
- Track influencer campaign performance, engagement, reach, and return on investment.
4. Digital Advertising & Performance Marketing
- Manage boosted posts and paid social media campaigns, particularly through Meta Ads Manager.
- Understand audience targeting, campaign objectives, budget allocation, and creative testing.
- Analyze social media insights and campaign performance using metrics such as reach, engagement, impressions, follower growth, click-through rates, and conversions.
- Translate analytics into actionable recommendations to continuously improve content quality, advertising effectiveness, and marketing results.
- Monitor advertising expenditure and optimize campaigns to maximize results within allocated budgets.
- Prepare regular performance reports highlighting successes, challenges, and opportunities.
5. Brand Marketing & Campaign Execution
- Plan and execute integrated marketing campaigns for product launches, seasonal promotions, and brand awareness initiatives.
- Develop creative concepts for brand activations, experiential marketing, pop-up events, and unconventional marketing stunts.
- Coordinate collaborations with beauty professionals, retailers, lifestyle businesses, and other relevant partners.
- Support product launches, trade exhibitions, masterclasses, and promotional events.
- Work closely with sales and management to ensure marketing initiatives support commercial objectives.
- Maintain consistent brand positioning, messaging, and visual identity across all platforms.
- Coordinate with external designers, agencies, and production partners when required.
6. Market Research & Marketing Strategy
- Monitor beauty industry trends, competitor campaigns, customer preferences, and emerging market opportunities.
- Understand how to tailor marketing messages and creative content to different regional audiences.
- Contribute to marketing strategies targeting Lebanon and the GCC, with particular emphasis on Saudi Arabia (KSA).
- Identify new platforms, collaboration opportunities, and creative approaches to improve brand visibility.
- Help develop marketing plans, budgets, campaign timelines, and measurable performance objectives.
Qualifications & Requirements
- Ideally 3–5 years of relevant experience in marketing, social media management, content creation, or brand marketing.
- A genuine passion for makeup, cosmetics, beauty trends, skincare, and the wider beauty industry.
- Fluency in Arabic and English, with excellent written communication skills and the ability to create content in both languages.
- Strong understanding of Instagram, TikTok, digital content trends, and social media algorithms.
- Proven ability to create engaging content, including short-form video, visual storytelling, and creative copywriting.
- Practical experience using social media analytics to evaluate performance and make data-driven decisions.
- Familiarity with Meta Business Suite, Meta Ads Manager, and paid social media advertising.
- Experience coordinating influencer partnerships, UGC campaigns, and creative productions.
- Strong organizational and project management skills, with the ability to handle several brands and campaigns simultaneously.
- A creative mindset, strong visual taste, attention to detail, and willingness to experiment with new ideas.
- Comfortable collaborating with creative professionals and occasionally appearing in brand content.
- Independent, proactive, resourceful, and capable of taking ownership of projects from concept to execution.
Additional Skills That Will Set You Apart
- Understanding of GCC beauty consumers, particularly the Saudi Arabian market, cultural preferences, and digital marketing trends.
- Background in graphic design and proficiency in Adobe Photoshop, Illustrator, Canva, or similar tools.
- Video editing skills using CapCut, Adobe Premiere Pro, or similar software.
- Established connections with modeling agencies, photographers, influencers, makeup artists, and creative professionals.
- Experience planning brand activations, product launch events, PR campaigns, or experiential marketing initiatives.
- Familiarity with TikTok Ads, Google Analytics, e-commerce marketing, and website conversion optimization.
- Experience working with multiple consumer brands or within the beauty, fashion, or lifestyle industries.
What We're Looking For
Beyond qualifications, we want someone with personality, initiative, creativity, and genuine enthusiasm for beauty.
Someone who understands internet culture, recognizes trends before they become mainstream, and can transform an ordinary beauty product into content that captures attention.
You should be comfortable taking the lead, proposing bold ideas, experimenting with new concepts, and being involved in everything from brainstorming to on-site execution.
We are not looking for someone who simply posts content. We are looking for someone who builds brands.
