Primary Purpose:
Work closely with our global PR and social media teams and external agency partners.
Key Accountabilities:
- Identifying key influencers and securing influencer partnerships to meet social, marketing, and revenue goals.
- Developing the influencer marketing strategy, creating the action plan, defining the workflow and type of promotional material that will be delivered to influences, and managing the influencer marketing budget.
- Bringing the voice of the influencers and their followers to the communication and marketing teams to align the marketing initiatives to specific audiences
- Improving influencer content strategy with cross-functional partners across different departments, including social, marketing, creative, and merchandise
- Leveraging influencer relationships to expand the brand’s presence on social media platforms, such as YouTube and Tik Tok, while identifying new partnership opportunities and channels
- Monitoring the success of influencer programs and identifying areas for improvement.
- Performs any work requested by the direct manager.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, or Business.
- 3+ years of experience in social and influencer marketing and managing influencer relationships and campaigns.
Skills:
- Building and maintaining strong, long-term connections with influencers.
- Exceptional verbal/written skills for outreach, negotiation, and presentations.
- Securing favorable terms for partnerships and contracts.
- Overseeing entire campaigns from planning to execution and reporting.
- Developing influencer marketing strategies that align with brand goals.
- Measuring campaign performance and proving return on investment.
