Job Purpose
- Responsible for the development, approval & implementation of Cosmaline's annual marketing strategies in alignment with the operational mission and strategic objectives.
- Responsible for delivering innovative strategic & tactical marketing initiatives that build the brand equity, increase consumer awareness, drive trial and generate loyalty in order to grow market share and allow the achievement of the company's net sales & profitability targets.
- Collaborate with the company's Lead Team to determine the positioning & define the go-to-market strategy for new and existing products.
- Perform duties in accordance with Malia Group Policies & Procedures
Duties And Responsibilities
On Marketing Strategies, Planning & Execution
- Develop and execute marketing strategies and campaigns that align with Cosmaline brand's objectives and target audience.
- Develop and manage budgets, timelines, and project plans for set marketing initiatives.
- Work closely with cross-functional teams such as sales, operations, and creative to ensure cohesive brand messaging and execution.
- Control the effectiveness of set strategies by analyzing marketing performance metrics and adjust strategies as necessary.
- Analyze the return on investment of marketing initiatives and activities vs. set KPIs.
- Conduct market visits and ensure proper implementation of marketing initiatives.
- Develop new products launch marketing strategies and lead on the execution of pre-and post- preparations .
- Build strategic relationships with Cosmaline partners and key industry players, agencies and vendors.
On Research
- Conduct market research to gain insights on consumer behaviors and keep up with the competition activities and campaigns; Share relevant information with concerned team members.
- Keep abreast with evolving technologies and marketing trends that can boost Cosmaline brand equity.
Business Plan & Reporting
- Lead on the annual departmental business plan.
- Prepare and submit all needed executive reports.
On HR
- Contribute proactively with the Talent Acquisition Team in filling vacancies timely. Design/update related JD and on-boarding programs and ensure their proper understanding & implementation. Ensure an optimized structure in line with business priorities and performance.
- Provide direct reports with needed resources/tools and guidance to fulfil their role properly and set their training needs and development plan in coordination with L&DM. Celebrate achievements, highlight people with potential to offer them perspective for growth.
- Set direct reports annual Business Goals and required competencies and conduct quarterly feedback sessions to appraise their performance. Monitor continuously direct report productivity and take corrective actions in due time. Issue misconducts and enroll under-performers in related program.
- Promote the Group's culture, encourage loyalty, trust, a healthy working environment and teamwork. Personalize the motivational approach, empower and inspire the team to reach greatness.
Educational Background
- Bachelor Degree in Business Administration, Marketing or Management. MBA is a plus.
Experience
- 10+ years in marketing, preferably in beauty or personal care.
Apply now at www.joinmalia.com, or send your CV to [email protected] and mention the position titlein the subject line.
