Account Executive - B2B SaaS | AI & Workplace Intelligence
VAI | Remote - Lebanon | UAE Market
About VAI
VAI is building the future of workplace intelligence.
Our AI-powered behavioral intelligence platforms help organizations understand employee behavior, identify risks early, and build healthier, higher-performing workplaces.
By turning workforce data into actionable intelligence, we enable leadership teams to make smarter decisions around people, performance, culture, employee experience, and organizational risk.
We work with organizations across international markets and are expanding our commercial presence in the GCC region, with a particular focus on the UAE market.
The Opportunity
We are looking for a high-performing Account Executive (AE) based in Lebanon to drive new business growth and establish a strong commercial presence for VAI in the GCC.
This is a fully remote position based in Lebanon, with responsibility for developing and managing sales opportunities across the UAE market. You will work closely with our sales, marketing, and leadership teams to convert qualified prospects into customers and build a sustainable revenue pipeline.
You will own the full sales cycle, from prospect qualification and discovery through product demonstrations, stakeholder management, negotiation, and contract signature.
You will engage senior decision-makers, including CHROs, Chief People Officers, HR Directors, People & Culture leaders, Employee Experience leaders, Risk leaders, and C-suite executives. Your role will be to help them understand how VAI's AI-powered workplace intelligence solutions can address critical organizational challenges.
You will receive qualified opportunities from our SDR team while also being expected to build and develop your own pipeline through strategic prospecting, account-based selling, referrals, networking, and multi-stakeholder engagement.
Fluent Arabic is essential for this position, as you will be engaging directly with UAE-based clients and decision-makers. Strong English communication skills are also required to collaborate effectively with our international team.
Key Responsibilities
- Full-Cycle Sales
- Own the complete sales process, from initial discovery to contract signature.
- Convert qualified opportunities into new business revenue across the UAE.
- Manage multiple opportunities simultaneously while maintaining deal momentum.
- Develop account-specific strategies to progress opportunities through each stage of the sales cycle.
- Take ownership of sales targets, conversion rates, and revenue outcomes.
- Discovery & Consultative Selling
- Conduct high-quality discovery conversations to understand business challenges, priorities, and organizational needs.
- Identify pain points related to employee engagement, workplace risk, wellbeing, performance, culture, and organizational intelligence.
- Position VAI's solutions around measurable business outcomes, business value, and return on investment.
- Adapt sales conversations to the needs and priorities of UAE-based organizations and their decision-makers.
- Conduct discovery calls and commercial conversations in Arabic and English, as appropriate.
- Product Demonstrations & Presentations
- Deliver compelling product demonstrations, presentations, and executive-level pitches.
- Tailor demonstrations to different stakeholders, industries, and business requirements.
- Clearly communicate the value of AI-powered workplace intelligence to technical and non-technical audiences.
- Explain how VAI can support better organizational decision-making and business performance.
- Deliver presentations confidently in both Arabic and English.
- Executive & Stakeholder Engagement
- Build and maintain relationships with C-suite executives, HR leaders, People & Culture teams, Employee Experience leaders, and Risk stakeholders.
- Navigate complex decision-making processes and multi-stakeholder buying committees.
- Build credibility and trust with prospective customers across the UAE.
- Engage stakeholders through virtual meetings, email, LinkedIn, telephone, and other relevant business channels.
- Represent VAI professionally in the UAE market and support in-person meetings or industry events when required and agreed.
- Pipeline & Forecast Management
- Maintain accurate pipeline data, opportunity stages, activities, and next steps in HubSpot CRM.
- Own sales forecasting and provide regular visibility into pipeline health.
- Maintain disciplined follow-up throughout the sales cycle.
- Identify pipeline gaps, stalled opportunities, and risks proactively.
- Track progress against agreed sales targets and commercial objectives.
- Commercial Negotiation & Closing
- Lead commercial discussions, pricing negotiations, procurement, and contract processes.
- Handle objections and navigate complex negotiations.
- Develop compelling business cases demonstrating value and ROI.
- Manage customer expectations and coordinate internally to address commercial or operational requirements.
- Drive opportunities to successfully close while protecting commercial value.
- Pipeline Generation & Collaboration
- Work closely with the SDR team to maximize conversion from qualified meetings to closed revenue.
- Develop outbound prospecting and account-based strategies where required.
- Leverage referrals, professional networks, LinkedIn, and targeted account engagement to generate additional opportunities.
- Collaborate with Marketing to align campaigns, messaging, and lead-generation activities with UAE market priorities.
- Provide feedback on lead quality, prospect engagement, objections, and conversion performance.
- Work closely with SDRs and Marketing to convert intent signals into qualified opportunities and revenue.
- Continuously optimize targeting, messaging, sequences, and account prioritization based on performance data.
- UAE Market Development & Intelligence
- Develop a strong understanding of the UAE B2B landscape, target industries, buying processes, and competitive environment.
- Identify high-potential organizations and opportunities for VAI.
- Build a network of relevant business contacts and decision-makers across the UAE.
- Monitor trends across AI, HR technology, workplace intelligence, employee experience, behavioral analytics, and organizational risk.
- Gather market feedback on customer needs, pricing expectations, objections, and competitive positioning.
- Share insights with leadership to refine VAI's UAE go-to-market strategy and commercial approach.
What We're Looking For
- 3+ years of B2B SaaS sales experience.
- At least 2 years of full-cycle sales and closing experience.
- Proven track record of meeting or exceeding sales quotas.
- Demonstrated success in winning new business and converting opportunities into paying customers.
- Experience managing the entire sales cycle, from discovery through contract signature.
- Experience selling into the UAE or wider GCC market is strongly preferred.
- Experience selling to senior decision-makers and C-suite stakeholders.
- Experience selling to HR, People & Culture, Employee Experience, Risk, or related business functions is an advantage.
- Experience selling SaaS, AI, HR technology, analytics, workplace technology is a must.
- Ability to conduct sales discovery calls, product demonstrations, presentations, and commercial negotiations in both Arabic and English.
- Hands-on experience with HubSpot CRM.
- Familiarity with modern sales tools such as Apollo, Maqsam, Surfe, LinkedIn Sales Navigator, and similar platforms.
- Experience with automated prospecting sequences.
- Ability to combine CRM data, prospect research, intent signals, and engagement data to prioritize opportunities.
- Comfortable working with SDRs and Marketing to improve pipeline generation and conversion.
Compensation
Competitive base compensation plus uncapped commission and performance-based incentives.
We operate a pay-for-performance culture, rewarding individuals who directly contribute to pipeline growth, new customer acquisition, and revenue generation.
Why Join VAI?
If you're an ambitious SaaS sales professional who enjoys winning new business, engaging with senior executives, and solving complex business problems through innovative technology, we'd love to hear from you.
Apply now and help us build the future of workplace intelligence.
