We are looking for a strategic, commercially driven, and hands-on Head of Digital Marketing & E-Commerce to lead digital growth across our healthcare and medical device brands.
Key Responsibilities
Develop and execute the Digital Marketing & E-Commerce strategy.
Lead and manage the Digital Marketing team.
Manage paid media campaigns across Meta, Google, TikTok, and other platforms.
Develop and grow E-Commerce websites, marketplaces, and online channels.
Improve customer acquisition, conversion rate, average order value, and online sales.
Lead content strategy, social media, and creative direction.
Monitor KPIs, dashboards, and campaign performance.
Manage digital marketing budgets and optimize marketing investment and ROI.
Work closely with Product Management, Sales, and Customer Service.
Identify opportunities in CRM, Automation, AI, and digital growth.
Requirements
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
7–10+ years of experience in Digital Marketing, E-Commerce, Performance Marketing, or Integrated Marketing.
2–3+ years of management or leadership experience.
Strong knowledge of Meta Ads, Google Ads, GA4, Digital Analytics, E-Commerce, Content Strategy, and Performance Marketing.
Proven experience managing multidisciplinary digital teams.
Strong analytical, strategic, commercial, leadership, and communication skills.
Experience in FMCG, Consumer Brands, Retail, E-Commerce, or Digital/Marketing Agencies is preferred.
A business-oriented digital leader who can connect digital strategy and campaign performance directly to business objectives, while leading teams across media buying, creative, content, social media, and e-commerce
