We are seeking a Digital Marketing Supervisor to join our digital marketing team. The role involves leading and managing paid advertising campaigns across the Saudi and GCC markets, with a focus on driving growth, increasing sales, and maximizing Return on Ad Spend (ROAS).
Duties and Responsibilities:
• Lead and manage paid advertising campaigns in Saudi Arabia and GCC markets (UAE, Kuwait, Oman, Qatar, and Bahrain).
• Manage campaigns across Google Ads, Meta, TikTok, Snapchat, and other digital platforms.
• Manage substantial advertising budgets, allocating them efficiently across countries, platforms, campaigns, and products based on performance and sales opportunities.
• Develop performance marketing strategies to achieve sales and growth targets while maximizing ROAS for each market.
• Monitor daily performance, compare results across markets, and analyze key metrics such as Conversion Rate (CR), Cost Per Order (CPO), Customer Acquisition Cost (CAC), and campaign sales.
• Make data-driven decisions to boost sales and reallocate budgets between Saudi Arabia and GCC countries based on performance, returns, and available opportunities.
• Develop media plans and budget forecasts, determining the necessary budgets to meet sales targets for each country.
• Analyze the performance of products, audiences, and ad content to identify opportunities for optimization and scaling.
• Analyze performance using GA4, advertising platforms, and measurement tools; prepare reports and recommendations for management.
• Ensure the readiness and accuracy of tracking tools (Tracking, Pixel, CAPI, and Conversion Events) in collaboration with relevant teams. • Coordinate with e-commerce, content, and design teams to ensure campaign objectives are met.
• Supervise the digital marketing team and oversee execution quality and performance.
Requirements:
• Strong experience in performance marketing and paid campaign management.
• Experience managing multi-market campaigns (Saudi Arabia and GCC markets preferred).
• Advanced expertise in Google Ads and Meta Ads; proficiency in TikTok and Snapchat preferred.
• Proven track record of managing and optimizing large advertising budgets.
• Strong data analysis skills with the ability to make budget allocation and scaling decisions based on performance.
• Advanced understanding of GA4, tracking, attribution, and conversion measurement.
• E-commerce experience; background in retail or beauty/fragrance preferred.
• Strong skills in media planning, forecasting, and performance analysis.
