üöÄ Welcome to Your Next Adventure!the Senior Vertical Marketing Manager - S Market is the driving force behind Snoonu's marketplace growth. This role owns awareness, acquisition, and conversion across the Marketplace vertical ‚Äî connecting customers with the widest range of products and merchants on the platform. You will work hand-in-hand with Commercial teams to unlock merchant and category opportunities, experiment with new channels, and set the benchmark for marketplace marketing excellence in Qatar.

üõ† What You‚Äôll Get Your Hands OnVertical Ownership & Strategy

* Own the end-to-end marketing strategy for the Marketplace vertical, aligned with company OKRs and the Snoonu brand
Define the Marketplace value proposition for customers and merchants, and translate it into compelling campaigns across the funnel
Set and track vertical KPIs ‚Äî GMV, new buyer acquisition, conversion rate, average order value, category penetration, and retention
Stay ahead of market trends, competitor activity, and best practices in marketplace and e-commerce marketing regionally and globally

Awareness & Brand Campaigns

* Lead always-on and seasonal brand campaigns that grow awareness of Snoonu's Marketplace offering among target audiences in Qatar
Develop campaign briefs, creative direction, and messaging frameworks that clearly differentiate the Marketplace from competitors
Manage multi-channel campaign execution across paid social, search, display, OOH, influencer, and in-app placements
Build a content and communications calendar that keeps the Marketplace top-of-mind for both existing and prospective customers

Conversion & Performance Marketing

* Drive conversion across the full customer journey ‚Äî from first visit to first purchase to repeat buyer
Develop and optimise promotional mechanics (flash sales, category deals, free delivery thresholds, loyalty incentives) that improve conversion without eroding margin
Work closely with the Product and CRM teams to improve in-app merchandising, homepage placements, push notifications, and email flows for the Marketplace
Own A/B testing and experimentation roadmaps for key conversion touchpoints, turning learnings into scalable playbooks

Channel Exploration & Innovation

* Proactively identify and pilot new marketing channels relevant to marketplace audiences ‚Äî including affiliate, community platforms, social commerce, and emerging digital formats
Evaluate channel performance rigorously, scaling what works and sunsetting what doesn't, with clear data-backed rationale
Build partnerships with media owners, publishers, and platforms to negotiate innovative placements and first-mover opportunities for Snoonu's Marketplace
Champion best practices in marketplace marketing internally, running regular knowledge shares and setting the bar for the wider team

Insights, Reporting & Best Practices

* Monitor and report on vertical performance weekly and monthly, delivering clear insights and recommendations to senior leadership
Leverage customer data, purchase behaviour, and search trends to identify demand signals and inform campaign and category prioritisation
Maintain a living library of marketplace marketing best practices, case studies, and competitive intelligence to guide future planning
Manage the Marketplace marketing budget with rigour, optimising allocation across

üßô‚Äç‚ôÇÔ∏è The Magic You Bring

* Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
Minimum 4‚Äì6 years of marketing experience, with at least 2 years in marketplace, e-commerce, or retail platform environments
Proven track record of running awareness and conversion campaigns that drove measurable GMV or revenue growth
Strong command of performance marketing channels ‚Äî paid social, search (Google/Meta), programmatic, CRM, and push ‚Äî with hands-on experience managing budgets and optimising for conversion
Experience exploring and scaling new marketing channels, with a bias for testing, learning, and iterating quickly
Excellent analytical skills; comfortable working with dashboards, funnel data, and cohort analysis to make decisions
Experience collaborating with Commercial or Category teams to co-create promotional strategies and merchant joint plans
Strong awareness of marketplace and e-commerce marketing trends, regionally and globally
Exceptional stakeholder management and communication skills across Marketing, Commercial, and Product
Fluency in English; Arabic is a plus given the Qatar market context

Inside Snoonu‚Äôs UniverseSnoonu is Qatar‚Äôs homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more ‚Äì all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We‚Äôre ChasingTo be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We‚Äôre OnTo radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowersüë• Be Customer Obsessed: ‚ÄúFocus on the customer and all else will follow.‚Äù

üí™ Act with Integrity: ‚ÄúWe are honest, ethical, and trustworthy in everything we do.‚Äù

üß™ Be Curious and Creative: ‚ÄúWe constantly innovate and create solutions to bring a lasting positive impact.‚Äù

üèÖLead by Example and Take Ownership: ‚ÄúBe the change you want to see and take ownership.‚Äù

üöÄ Work Smart and Deliver Results: ‚ÄúYou can do more by doing less, better, and faster.‚Äù

üë®‚Äçüíº It's All About People: ‚ÄúBe a team player; together we are stronger.‚Äù

Real Builders Ship: ‚ÄúWe turn ideas into products, plans into action, and challenges into opportunities.‚Äù

Perks & Worklife Magic At Snoonuüåê Global Vibes ‚Äì Collaborate with a worldwide crew.

üß† Brain Boosters ‚Äì Learning budgets, access to courses, and tools for your growth.

üöí Builder‚Äôs Playground ‚Äì Own your tasks, own your path! We‚Äôre big on autonomy.

üèùÔ∏è Flexible Time Off ‚Äì We take recharging seriously. Generous leave and wellness policies.

üõ†Ô∏è Agile Everything ‚Äì Scrum isn‚Äôt a buzzword here. It‚Äôs how we roll, from product to ops.

Great Place to Work¬Æ CertifiedWe‚Äôre certified as a Great Place to Work¬Æ, a recognition that celebrates a culture we‚Äôve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for ExcellenceOur ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back MattersWe don‚Äôt just build apps. We‚Äôre committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we‚Äôre always finding ways to do better‚Äîand we invite you to be a part of that mission.

Diversity Isn‚Äôt Just a BuzzwordAt Snoonu, fairness and inclusion are the foundation of everything we do. We‚Äôre proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.

Let‚Äôs Build the Future TogetherApply now to join a team where your contributions spark a change and your voice is heard. Let‚Äôs make some magic together.

Stay in the loop‚Äîconnect with us on LinkedIn!